This explores how to transform tedious obligations into joyful experiences by prioritizing emotional well-being and personal resonance.

By analyzing the methods of study expert Miorin and tidying consultant Marie Kondo, it explains that fostering a positive internal state—referred to as "Gokigen"—and choosing items that spark joy significantly boost productivity and motivation. This psychological shift moves individuals away from a mindset of burden and duty toward one of creativity and self-care. Beyond simple daily tasks, these principles are applied to business innovation and strategic marketing, where emotional value often outweighs raw data.

It argues that trusting one’s intuition and feelings is the most effective way to navigate a complex world and find authentic success.