RSA 2025 brought the noise — literally and figuratively — and in this episode, Bryan and Jennifer unpack what mattered most (and what didn’t). From goats on the show floor to guerrilla marketing strategies off-site, they dig into what vendors got right, what got lost in the flash and why a clear booth message still beats a gimmick. Plus, a surprise Olympic lesson from Olympian Peekaboo Street. If you missed RSA — or your feet are still recovering — consider this your smart, snappy recap.

Bryan and Jenn discuss:

• The evolving landscape of conference marketing and booth strategies.
• Unexpected networking opportunities beyond traditional lead generation.
• The growing impact of policy and government influence in cybersecurity.
• Personal connections that make industry events meaningful.
• Alternative approaches to conference participation for emerging tech companies.

Pro tip: Use conferences like RSA as a strategic reset button for your marketing approach. Listen, learn and level up your industry game.

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