Are press releases still relevant? It’s been a hot topic for marketers in recent years. But Serena Ehrlich, Director of Go-to-Market at Notified, answers with a resounding, “No!” She reveals why press releases are far from dead and remain a powerful tool for strategic communication. 

Serena and Jennifer discuss:

• Why press releases are electronic news packages, not just Word documents
• How proper formatting and strategic distribution can significantly boost visibility
• The ways newswires help amplify content beyond traditional marketing channels
• Why SEO optimization is crucial: use relevant keywords, compelling headlines, and strategic images
• How international distribution can expand brand reach through translated content

Don't dismiss press releases as outdated. Instead, treat them as dynamic digital content that can drive traffic, enhance SEO, and tell your brand's story. 

Thank you for listening! Don’t forget to follow, rate, and review the podcast and tell us your key takeaways!

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Struggling to make your B2B marketing strategy stick? In this episode of Share of Voice, host Bryan Scanlon sits down with Greg Coticchia, six-time CEO and seasoned tech entrepreneur, to unpack the timeless truths of B2B marketing. With decades of experience spanning multiple tech booms and busts, Coticchia offers invaluable insights into creating marketing strategies that truly resonate with customers. 

Why we love Greg’s POV on SOV

Greg Coticchia is a six-time CEO, four-time founder, author of Start Your Startup, and a marketing and business professor at Carnegie Mellon and the University of Pittsburgh. He’s been Bryan’s client at least three times, and most importantly, Bryan considers him a friend and mentor.

In this episode, Greg and Bryan discuss

• Understanding the core problem your customers face
• Developing a clear, consistent message that speaks directly to customer pain points
• Recognizing that B2B purchases involve multiple stakeholders and are not transactional
• Maintaining momentum through consistent communication and innovation
• Creating a solution that offers significant improvement over existing alternatives

The most critical action you can take is to clarify the pain or gain you're solving for your target audience. Understand your customers' challenges and craft a marketing strategy that speaks directly to their needs. Remember, in B2B marketing, you're not just selling a product – you're offering a partnership that can transform your customer's business.

Thank you for listening! Don’t forget to follow, rate and review the podcast and tell us your key takeaways!

CONNECT WITH GREG:

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In this episode of the Share of Voice podcast, host Jennifer Tanner sits down with Mike Yaffe, a seasoned CMO with more than 20 years of experience in cybersecurity marketing, to unpack the often challenging relationship between marketing and sales teams in B2B tech companies.

Mike and Jenn discuss:

• The often confrontational and adversarial relationship between sales and marketing
• Why successful collaborations require mutual accountability and transparency
• Some critical steps for cross-team collaboration
• How strategic technology investments can improve go to market success

Whether you're a marketing leader struggling to align with sales or a sales professional seeking better collaboration, this episode offers practical insights into breaking down interdepartmental barriers. 

Thank you for listening! Don’t forget to follow, rate and review the podcast and tell us your key takeaways!

Connect with Mike Yaffe

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Connect with Look Left Marketing

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Bryan on LinkedIn

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Share of Voice, presented by Look Left Marketing, is your personal B2B marketing guide. Look Left founder Bryan Scanlon and senior vice president Jennifer Tanner have been through it all. They know that B2B marketing often means creating unchartered paths without much warning. That's why they sit down with the smartest B2B leaders, ditch the boring theories and share strategies that really work. And they have a ton of fun doing it!