In this episode of the Share of Voice podcast, host Jennifer Tanner sits down with Mike Yaffe, a seasoned CMO with more than 20 years of experience in cybersecurity marketing, to unpack the often challenging relationship between marketing and sales teams in B2B tech companies.

Mike and Jenn discuss:

• The often confrontational and adversarial relationship between sales and marketing
• Why successful collaborations require mutual accountability and transparency
• Some critical steps for cross-team collaboration
• How strategic technology investments can improve go to market success

Whether you're a marketing leader struggling to align with sales or a sales professional seeking better collaboration, this episode offers practical insights into breaking down interdepartmental barriers. 

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Connect with Mike Yaffe

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Jenn on LinkedIn

Share of Voice, presented by Look Left Marketing, is your personal B2B marketing guide. Look Left founder Bryan Scanlon and senior vice president Jennifer Tanner have been through it all. They know that B2B marketing often means creating unchartered paths without much warning. That's why they sit down with the smartest B2B leaders, ditch the boring theories and share strategies that really work. And they have a ton of fun doing it!