Are press releases still relevant? It’s been a hot topic for marketers in recent years. But Serena Ehrlich, Director of Go-to-Market at Notified, answers with a resounding, “No!” She reveals why press releases are far from dead and remain a powerful tool for strategic communication. 

Serena and Jennifer discuss:

• Why press releases are electronic news packages, not just Word documents
• How proper formatting and strategic distribution can significantly boost visibility
• The ways newswires help amplify content beyond traditional marketing channels
• Why SEO optimization is crucial: use relevant keywords, compelling headlines, and strategic images
• How international distribution can expand brand reach through translated content

Don't dismiss press releases as outdated. Instead, treat them as dynamic digital content that can drive traffic, enhance SEO, and tell your brand's story. 

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