Baroness Sue Campbell’s story is one of leadership, resilience, and lasting impact. From playing football when girls weren’t allowed on the pitch to transforming British sport, Sue has spent her life breaking barriers and creating opportunity.
In this conversation, she shares what true leadership means, making tough calls, empowering others, and staying true to purpose. Sue also reflects on her personal journey through setbacks and gender barriers, revealing how sport became her tool for change and inclusion.
She recounts the powerful moment after the Lionesses’ Euro victory when two players asked how they could turn success into legacy, a moment that led to real government action and new opportunities for girls in sport.
This episode is a testament to Sue’s lifelong mission: using sport to unlock potential, build equality, and inspire the next generation.
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