The best ideas in the world are the ones that EVERYONE agrees on. But what’s crazy is that even those universally accepted ideas are things that we still struggle with. Why can’t we let go of the stuff that’s holding us back? Why can’t we even see it sometimes?

It all started with a guy selling cheese. Welcome to The JeffEffect.

Here are the links and references I mention in the show:

Gary Vee on Golden Handcuffs, this is a short video so watch the whole thing. But I pull the salient point from 1:30 through 2:20.

https://youtu.be/uDJUB2ZnBGA

Joe Rogan with Suzanne Santo starting at 3:45 mark. But I pulled the quote from 4:08 through 5:17 (“the money thing can trick you”).

https://youtu.be/7cfaTm8Lk8I

The story of the Camel Passing Through the Eye of the Needle: Matthew 19: 16-30

“The young man saith unto him, All these things have I observed: what lack I yet?”

https://www.biblegateway.com/passage/?search=Matthew+19&version=ASV

Buddhist Concept of Clinging — Buddha lived 2500 years ago.

Upādāna — clinging as the point of suffering

https://en.wikipedia.org/wiki/Upādāna

How to Catch a Monkey — can we let go? (sociology and primatology)

The video is poor quality and the narration is in French, but it proves an important point

https://youtu.be/IHdJVzYBBOU

The Invisible Gorilla — Selective Attention (psychology and anthropology). Watch this video and be amazed.

https://youtu.be/UtKt8YF7dgQ

I wrap up the cheese story.

Macy’s Stock Performance. Expand it so that you can see it for at least the last five years.

https://finance.yahoo.com/quote/M?p=M&.tsrc=fin-srch