More CMOs than ever are rethinking the corporate ladder — and choosing a different kind of career path. Anthony Kennada sits down with Sangram Vajre (Co-founder of Terminus, CEO of GTM Partners) to explore why fractional work is on the rise, why now may be the perfect time to make the leap, and how it can be a more future-proof choice than betting your career on another full-time role.

Topics we cover:

– Why fractional work is gaining momentum in the AI era

– How “three to five clients” can replace — or exceed — a CMO salary

– The power of niching down and building a brand without becoming “an influencer”

– The mindset shift to start with the end in mind

– Why fractional freedom can create more stability than chasing the next company

If you’re a marketing leader looking for more control over your time, income, and impact — this one’s for you.

In a world where every B2B company is suddenly “AI-first,” how do you stand out without sounding like everyone else? Anthony Kennada sits down with Mike Berger and Kevin Wu, founders of Harmonic Message, to unpack the craft of strategic storytelling—bridging brand emotion with product reality. They explore why most positioning work fails, how to avoid the AI hype trap, and why the best narratives speak to both head and heart. Whether you’re a founder, CMO, or product marketer, this conversation is a masterclass in creating a story that drives strategy, inspires your team, and cuts through the noise.

SEO is the worst it’s ever been — and still probably your best channel.

In this episode of Goldenhour, Anthony Kennada sits down with John-Henry Scherck (Founder, Growth Plays) to break down what’s really happening in search right now — and what B2B marketers need to do before AI, GEO, and algorithmic noise leave them behind.

🔍 Topics we cover:

– Why impressions are up but clicks are down

– The myth of top-of-funnel traffic

– What CMOs get wrong about SEO and brand

– How AI is reshaping discoverability

– What actually works in performance marketing today

If you care about SEO, content, or brand strategy in the AI era — this one’s for you.