Golf Needs You

episode 17 // Dustin Marucci, ProPlay // in this ep: wil calls dustin a michigander in the intro which is only half-true // reframing and finding your passion // a day in the life running a new golf company // wil brokers a partnership for ProPlay without knowing it // inspiration from Radda // quantifying what works and what doesn’t on social media // when to interchange baby wipes with ProPlay wipes (never)

episode 16 // Jess McAlister, co-founder of Digital Golf Collective // in this ep: breaking news EARLY // playing golf with dad // wil says “sure” just way, way too often // finding a business partner // sean // what did you do at work yesterday? // work-life integration // getting back to normal... whatever that is // rounding out the interview with a really weird pronunciation of the word “creative”

episode 15 // Thomas Reiten // in this ep: video editing for Erik Anders Lang // what makes the golf community special // Thomas’s diary // the intro song // trust in the editing process // making golf cool again? // some absolutely earth-rattling BREAKING NEWS // finally, a new segment called “give the host a compliment”

episode 14 // Hannah Gregg // in this ep: “turning pro” & the associated expenses // life on the mini-tours // pro golf is a startup, you are the product // what is an influencer? // Fredrik Lindblom // the evolution of marketing // business ideas

episode 13 // Luke Davis, Founder of Lie+Loft // in this ep: connecting golf and the feeling of home // inclusiveness and welcoming // contemporary golf art // going down the PGM program path // being a starving artist // doing what you love but you also gotta keep the lights on // burnout & comparison complexes // wil says “huh” a lot // building relationships over time in the small golf community // sustainability & the unfinished ecosystem of recycling at golf courses

episode 12 // Chris Mellow, CEO & Founder of Good Walk Coffee Company // in this ep: combining golf + coffee // authenticity // being michiganders // the moment of inception (kind of) // opportunity vs. passion // more authenticity // wil asks a dumb question and forgets about editing it out until typing this so... it stays // collaborating and not threatening // finally, more authenticity

episode 11 // Matt Fernandez, Founder of North Coast Golf Co. // in this ep: michigan golf! // r & d // the excitement and intimidation of year 1 // does business school help? // building a business from anywhere // retail vs direct to consumer // some overall michigan banter

episode 10 // Cole Young, Brand Director at Malbon Golf // in this ep: you can’t put Malbon in a box // the epicenter of culture // getting scrappy in the face of covid // wil pitches a home run Rams Hill + Malbon Golf business idea to cole // networking! // BREAKING NEWS regarding Malbon Golf Club

episode 9 // Jason Fields, co-founder of Radda Golf // in this ep: the tee shot on 1 goes OB as wil mispronounces “Radda” upon introduction // what does it mean to be a golfer? // making apparel for golfers by golfers // breaking down antiquated associations with golf // startups and VC money // finally, most importantly, what Radda is doing to incite social change

episode 8 // Nick & Christina Lumsden, owners and operators of Dogleg Brewing Company in Vista, CA // in this ep: golf! // Beer! // DOGS! // getting a brewery off the ground in one of the weirdest times in human history // exposing golfers to craft beer and exposing craft beer drinkers to golf // the influence of Goat Hill Park + Linksoul // what is golf? // some unofficial official BREAKING NEWS regarding where you can find Dogleg beers in the near future // finally, Anza and Shasta 🐶🐶