Smash repairs look like a simple trade business.
Cars crash.
Panels get fixed.
Insurers pay.
But underneath the workshop floor is a much bigger machine.
Insurers.
Assessors.
Parts delays.
Hire cars.
Labour shortages.
EV complexity.
And customers stuck waiting for answers.
In this episode of Good Bad Business, Peter and Fabs break down the smash repair industry using the MOAT framework, Margin, Operation, Advantage, and TAM, to understand whether this is a gold mine… or an insurance nightmare.
We unpack:
- Why smash repair is really a claims logistics business
- How insurers control workflow, pricing, and volume
- Why delays destroy customer trust
- The hidden pressure of parts, labour, rework, and EV repairs
- And whether a smash repair shop can realistically generate $1M in year one
This isn’t just about fixing cars.
It’s about who controls the claim.
Because the customer sees the repairer.
But the repairer sees the insurer.
And in this business, one million dollars of revenue can still feel broke.
We break down the numbers so you don’t get into a pickle.
If you’re thinking about buying a business,
listen first.
If there’s a business you want us to break down,
send it in.
And if you got value from this, share it with someone before they sign something they shouldn’t.
Because we don’t want you to get into a pickle.