Hello & welcome back to Raw Intentions! This week, we’re heading to Carbondale, CO, with Jenny Verrochi—avid snowboarder, entrepreneur, and the mastermind behind Buck Wild Coffee & Boot Tan Fest. Jenny grew up with nature at the center of her world; watching her parents trade coffee for lift tickets and build their own coffee company from the ground up. Inspired by their journey and her love of creating community, she set out to create something just as bold—her own coffee brand. We dive into the ups and downs of building a business, growing WITH your company as you evolve, and how she’s using Buck Wild Coffee to support women-owned businesses. But that’s not all—Jenny also started Boot Tan Fest; an all-women and femme ski event that takes over an entire resort for a weekend of community, vendors, and, of COURSE, a naked ski lap. We talk about the importance of the outdoors, work-life balance, and carving your own path—whether in business or on the slopes. So much inspiration in this episode, and can’t wait to hear your thoughts! Xo

Boot Tan Fest: https://www.instagram.com/boottanfest/
Jennifer Verricohi: https://www.instagram.com/jennnnygirl/
Buck Wild Coffee: https://www.instagram.com/buck.wild.coffee/

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