Creating effective content for the public sector is a delicate balance between logic and emotion. We talk to leading marketers and find out how it’s done. The post Podcast 87: B2B content for the public sector appeared first on Radix.

We examine data from Orbit Media and the Content Marketing Institute, to figure out why B2B marketers changed their mind about blogs. The post Podcast 85: B2B blog writing statistics – what’s changed, and why? appeared first on Radix.

Getting the best out of a creative B2B marketing team can be challenging. So we spoke to conductor Alice Farnham, to see what we could learn. The post Podcast 84: how to manage a creative B2B content team appeared first on Radix.

Can Lean-Agile practices help you create B2B content with more value and less waste? We ask a familiar voice: Bluefruit Software's Emily King. The post Podcast 83: Lean-Agile B2B Content appeared first on Radix.

In Fiona's final episode, we look at the digital tools that can help you write, and Parry Malm reveals why AI is a gift to B2B writers everywhere. The post Podcast 82: B2B copywriting v technology appeared first on Radix.

We debate readability algorithms, and professional jargon-buster Professor Chris Trudeau says it's high time we stopped writing to impress. The post Podcast 81: how to make B2B content readable appeared first on Radix.

105 B2B marketers have spoken. Hear the six barriers to great content, and analysis from some of the industry’s most respected professionals. The post Podcast 80: Survey results special – barriers to effective B2B content appeared first on Radix.

We reveal what you have voted the Best B2B Content of 2019, and chat about the other excellent B2B content that arrived during the last year. The post Podcast 79: The Best B2B Content of 2019 appeared first on Radix.

How can you be sure the numbers in your content are correct? We ask mathematics resource designer, podcaster, and writer, Lucy Rycroft-Smith. The post Podcast 78: Maths for B2B marketers appeared first on Radix.