What can B2B copywriters do to improve the chances that lead nurture emails will generate opens and click throughs? Find out in this podcast episode. The post Podcast: Writing lead nurture emails people want to open appeared first on Radix.

What can B2B copywriters do to improve the chances that lead nurture emails will generate opens and click throughs? Find out in this podcast episode. The post Podcast: Writing lead nurture emails people want to open appeared first on Radix.

Blogs are the second most used content tactic by B2B marketers. Find out how to write B2B blogs that people will want to read and engage with. The post B2B blogging keeps changing – so how do you write a good post? appeared first on Radix.

Blogs are the second most used content tactic by B2B marketers. Find out how to write B2B blogs that people will want to read and engage with. The post B2B blogging keeps changing – so how do you write a good post? appeared first on Radix.

Without great copy, chatbots and virtual assistants would be useless. It’s time for copywriters to stop worrying about SKYNET and get back to basics. The post Chatbots and virtual assistants are still young – it’s down to copywriters to help them grow up appeared first on Radix.

Web copy is something all B2B brands need, but often it doesn’t get the attention it deserves. Here’s how to make the most of the words on your site. The post Podcast: Time to give B2B web copy the attention it deserves appeared first on Radix.

Why does bottom of the funnel content go so unloved? Is top of the funnel really that glamorous? Join us as we celebrate our favourite BOFU content. The post Podcast: Is BOFU content sexier than TOFU? Ooft, absolutely. appeared first on Radix.

This podcast episode sizes up our big predictions for B2B content marketing in 2016 with input from some B2B friends on what to watch for in 2017. The post Bad marketing that will make your eyes bleed: our roundup of this year’s B2B content marketing predictions appeared first on Radix.

Is there a difference between content writers and copywriters? We take a look at why a distinction needs to be made and why you should care. The post Podcast: Content writer v copywriter – is there a difference? appeared first on Radix.

Change is afoot in B2B content marketing. We take a look at new research from MarketingProfs and the CMI, to find out what could be heading your way in 2017. The post Podcast: What does the 2017 B2B Content Marketing trends report mean for copywriters? appeared first on Radix.