Importance of Human Centered Design

Dharam Mentor

Dharam Mentor

Dharam Mentor

Why do we think, or why do you think, that public speaking, or speaking in general—particularly making a persuasive presentation—is a challenging task or skill? Public speaking is not an easy skill, as evidenced by the fact that good public speakers are few in number. This is because it’s a complex skill to master.

Design Thinking ++ is a book written by Dharam Mentor

Dharam Mentor AI Usage has three levels. by Dharam Mentor

AI is revolutionizing the branding industry by enhancing creativity, personalization, and efficiency. It enables brands to craft highly targeted campaigns that resonate with specific audiences, increasing their impact. AI-driven tools streamline processes like content creation, design, and data analysis, reducing the time and cost associated with these tasks. By automating routine tasks, AI frees up resources for strategic thinking, leading to more innovative and effective branding solutions.

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Artificial Intelligence (AI) is revolutionizing the business landscape by optimizing operations, enhancing customer experiences, and driving innovation. AI-powered tools enable companies to analyze vast amounts of data, predict trends, and make informed decisions with unparalleled accuracy. From automating routine tasks to personalizing marketing efforts, AI is streamlining workflows and increasing efficiency across industries. Moreover, AI-driven insights are empowering businesses to anticipate consumer needs, tailor products and services, and stay competitive in rapidly evolving markets. As AI continues to advance, its impact on business transformation is expected to grow, making it a critical component of modern business strategy.

The "Consumer Wants Pyramid" has five levels, each with specific attributes that serve as motivators or drivers. Business/Brand owners need to understand that consumers don't buy 'Quality'—they buy 'wants.' Once you grasp this concept, you can position your product or brand better. The pyramid consists of five levels: Pleasure, Comfort, and Joy (Level 5): We buy many things because they bring us pleasure, comfort, and joy—not necessarily because of quality, but because they fulfill these emotional needs. Trust and Peace of Mind (Level 4): We buy certain products because they provide us with trust and peace of mind. For example, you might choose a particular brand because it gives you a sense of security and assurance. Social Respect and Belonging (Level 3): Many of our purchases are driven by a desire for social respect and a sense of belonging. If you reflect on your purchases, you’ll notice that some were made to enhance your standing in society. Self-Respect and Self-Esteem (Level 2): A significant portion of our purchases cater to our self-respect and self-esteem. These purchases make us feel good about ourselves. Greater Good (Level 1): We buy certain services or products because they contribute to a greater cause. Take Warby Parker, for instance. When you buy a pair of glasses from them, 50% of the money goes towards manufacturing another pair for someone in need. People choose brands like Warby Parker because they support a larger cause. Similarly, many consumers prefer cruelty-free personal care brands because they align with their values.