So you’ve probably been told before that you have to become an expert before you can market yourself. Before you can build a platform. Before you can sell a product. What if I told you that is not true?
If you don’t believe me, I have an example from someone that is not an expert and has built a 6- almost 7-figure business. You are getting ready to meet a friend of mine, Joseph Michael Nicoletti, he is known as the Scrivener Coach.
Be sure to check out his YouTube channel: https://www.youtube.com/channel/UC2LSQ5MDdOZu0xMSkFc1xNw
Check out his YouTube channel here:
I’ve known him for quite some time. I’ve meet his wife and his family. We are in a mastermind group together where we get to meet up often.
The one thing about him that really blew me away - he has several products geared towards writing. Joe’s not a writer. He’s never written or published a book.
Today Joe is going to share more about his story and how he made $10,000 in ONE HOUR
- so Joe, share your story...
Yes - we were just having this conversation in the car about things that hold you back in business, and things that have held me back. The one thing that comes up all the time is feeling like an imposter.
I was experimenting with a lot of things and I came across Scrivener, which is a tool for writers. Here I am a C grade student in English, have never written a book, but I had a thought. Could I create a course around Scrivener?
I had fears because I’ve never written a book. The thing is no one asked how many books I had written. What it comes down to is that people just want to know that you know a little more than them.
Once we realize this, it takes so much pressure off our shoulders as creators or teachers. You don’t have to be the foremost expert, you just have to know a little more.
So, Joe when you came up with this idea, you still had a 9-5 job right? How did you find out about Scrivener and how did you decide that you wanted to create a course?
I started a number of different blogs. So I started using Scrivener to organize all my blog content. It’s like when you buy a car and then you start seeing it everywhere. It was like that with Scrivener. I was using it, and I started seeing people writing articles about it. I noticed Michael Hyatt was using it and the comments he was getting from people were “I wished I knew how to use Scrivener, I wished I could learn it, etc.
I noticed most of the content out there wasn’t solving a crunchy problem. Think about ‘What’s painful for people that you think you can solve?” I saw this with Scrivener, there was a need for people to learn how to use it.
Did you create the entire course before you sold it?
I made a little bit, then I reached out to folks one-on-one. I used their feedback to complete the course.
So, how much is Scrivener? How much was your course, and how much is your course now?
The Scrivener program is priced at around $40-$45, it is priced very affordably. So, at first I was afraid to charge any amount of money for my course. I put a price of $37 on my course but I created a 100% coupon and offered for free in exchange for feedback. The feedback was great..
I got rid of the coupon and started charging $37. Then I added more and more value to the course. Today we have several packages you can buy, the highest being $297. We launched 4-5 years ago and now have over 25,000 students with pages of testimonials about how it has become a game changer for them.
So what was the moment where you felt like, I have something here?
It was like the moment when the course sales brought in more than I made in my corporate day job over six months. I did a webinar where I shared some information about Scrivener. I then offered that if my audience wanted to learn more they could pick up my course. Within an hour of the webinar we made over $10,000.
If you want to connect with Joe you can find him here:
@Scrivenercoach on Twitter
http://learnscrivenerfast.com/ (to learn more about the program)