Jo welcomes the UK Editor of Campaign, Maisie McCabe, onto the podcast.

Masie is a journalist who’s spent her career reporting and commenting on TV, advertising, technology and the marketing industry. She’s written for a vast array of news platforms, including The Independent, The Sunday Times and Dazed - but for many years, she’s been a consistent voice at Haymarket Media Group, both for Campaign and Media week – rising to be the UK editor of Campaign in 2020. 

In this episode we discuss what the future of the advertising industry looks like, and much more.

 
Topics covered: 

- Maisie’s recipe for success

- Why creating relationships is key

- How saying you came from Bradford helped weed out racists

- Growing up in the hometown of David Hockney and other artists

- Dropping the ambition to be a doctor on Ibiza with a speedboat

- How an interest in history fuelled an interest in the now & the future

- The effect of advertising on society and the power of creativity

- The Cannes Lion fakery scandal this year

- What shape of work could and should win at Cannes 

- What it’s like to be the UK Editor of Campaign

- Responding to criticism of Campaign 

- Predictions for the future of the industry

- The decline of female creative leaders; why and how we can address the issue  

- Writing a book, set in an alternate universe

- Feeling confident about the future of the industry despite the pressures

- Maisie’s Doggy Bag of Advice

The Michael Rosen blog Maisie mentions regarding learning to read: https://michaelrosenblog.blogspot.com/2025/07/how-do-you-become-fluent-at-reading-ruth.html

The museum near Maisie's childhood home: https://bradfordmuseums.org/cartwright-hall-art-gallery/plan-a-visit/

The mill she worked at: https://www.saltsmill.org.uk/

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: [email protected]

Host, Jo Wallace: https://twitter.com/JoWallaceTweets

Thank you for listening!
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Jo welcomes Creative Director, Rebecca Rowntree, onto the podcast.

Rebecca is passionate about creating ideas that move people. Full of curiosity, she likes to push boundaries wherever possible – believing that there’s a better advertising world out there. To honor that belief she created a platform called ‘Get Sh*t Done’. In its event-form, large audiences collectively brainstorm to help tackle various issues. All part of Rebecca’s goal to help create positive change.

So, if you want to ‘Get Sh*t Done’, take a listen.

 
Topics covered: 

- Rebecca’s recipe for success.

- Why it’s important to collect good people.

- Knowing yourself & living as yourself.

- Organising events and collective energy.

- AI – the need for more women at the forefront.

- The continued lack of female role models in leadership. 

- ‘Damned if you do and damned if you don’t.’

- The complexities of having an opinion as a female creative leader. 

- Channeling frustration into change.

- How ‘Get Sh*t Done’ was born.

- 3 dinner party guests of choice. 

- Seeing yourself as part of the solution.

- Rebecca’s Doggy Bag of Advice.

- Inc. feeling petrified and doing it anyway.

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: [email protected]

Host, Jo Wallace: https://twitter.com/JoWallaceTweets

Thank you for listening!
Please like, follow, and / or share with your friends, family and dinner dates.

Jo welcomes the Chief Creative Officer of Amazon, Jo Shoesmith onto the podcast.

Jo is a multi, award-winning creative leader. Born in rural Australia, she began her career at BBDO Melbourne before moving to Leo Burnett. Jo then moved to the US where she worked on a variety of brands ranging from Allstate Insurance to Kelloggs. Jo’s next move saw her take a role as a Chief Creative Officer at IPG’s Cambell Ewald, where she led creative, strategy, and production across three offices in New York, LA and Detroit.

In 2020 Jo moved brand-side to Amazon, where she is currently CCO, leading global and cross-channel creative teams to deliver consistently award-winning campaigns. 

 
Topics covered: 

- The 3 ingredients of success.

- Growing up in rural Australia like Huckleberry Finn.

- Realising that life as an artist would be too solo.

- Hiring for talent AND temperament.

- Living wide-eyed and how it fuels creativity.

- Moving from agency to brand side – how it differs.

- Why the best decisions have four legs.

- Sitting on the other side of the table for idea presentations.

- Why you should never give the internal team the same brief as the agency.

- Working with talent like Megan Thee Stallion and Adam Driver.

- The secret to creating consistently outstanding work.

- The lack of (and now declining) number of female creative leaders.

- Why a lack of diverse voices will hurt the work.

- Role models and leadership style.

- AI, change and the future.

- Jo’s Goody Bag of Advice

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: [email protected]

Host, Jo Wallace: https://twitter.com/JoWallaceTweets

Thank you for listening!
Please like, follow, and / or share with your friends, family and dinner dates.

Jo welcomes the brilliant Tiffanie Lee to the Good Girls Eat Dinner podcast. 

Tiffanie was once a project manager in the fashion world by day, and a music and arts journalist by night. She’s Taiwan made, Rural Midwest born, Los Angeles raised, and New York based. A creative unicorn, Tiffanie is adept at delivering intrepid copy, concepts and campaigns for a variety of brands from ADT to Walmart. She's worked ­at a variety of agencies from BBDO to McCann Worldwide and is currently a Creative Director at Dentsu Creative, NYC.

Topics covered:

From art school ‘drop-out’ to Creative Director.

- The 3 ingredients of success.

- Feeling destined for a different place.

- Realizing the dream to move to New York.

- Quitting piano lessons, pursuing creativity.

- The skills required to be a Creative Director and beyond.

- How to feed good ideas or copy.

- The ‘I wish I did that’ campaign. 

- Loving the camaraderie of this industry.

- Burn out and the lessons we can all take.

- AI, the impact on creativity, now and in the future.

- The 3 guests of choice for the ultimate dinner party.

- Gratitude for a career that facilitates ‘play’.

- Why you should go to bed when your dog goes to bed.

- Tiffanie’s Goody Bag of Advice

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: [email protected]

Host, Jo Wallace: https://twitter.com/JoWallaceTweets

Thank you for listening!
Please like, follow, and / or share with your friends, family and dinner dates.

Jo welcomes the legendary Rebecca Sowden to the Good Girls Eat Dinner podcast.

Rebecca previously played professional football for the New Zealand national women's football team. Today she combines her sporting expertise with her marketing passion in the shape of Team Heroine, an organisation built to help sponsors, sport organisations & media UNLEASH the value of women’s sport.. In 2023 she was recognised as one of the top eleven people in the world to progress women’s football, partly due to being behind the incredible campaign: Correct the Internet - which highlighted and corrected bias against sportswomen on the internet. It, quite rightly, picked up multiple awards including a Cannes Lion Glass, and 3 Gold Cannes Lions. 

Topics covered:
- The 3 ingredients of success.
- Becoming a professional football player against the odds.
- Working hard to go to the Olympics and missing out.
- Realising the journey is as important as the destination.
- Running out for the first time to play for New Zealand.
- Having children alongside career ambition.
- The journey of IVF through country moves and COVID.
- Overcoming personal and career obstacles.
- Mixing professional footballer insight with advertising experience.
- Seeing the opportunity and founding Team Heroine.
- Correct The Internet – the multi-award-winning campaign.
- How internet searches are omitting sportswomen’s achievements.
- The negative impact of an internet biased towards male athletes.
- Creating impact from the top down and the bottom up.
- Stats: female athletes have higher engagement levels.
- Stats: female sports are more relatable, progressive & family-friendly.
- So why aren’t more brands sponsoring female sports?
- Michelle Kang – donating $30m to women and girls’ soccer in the US.
- Rebecca's Doggy Bag of Advice.

Team Heroine: https://www.teamheroine.com/ 

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: [email protected]

Host, Jo Wallace: https://twitter.com/JoWallaceTweets

Thank you for listening!
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Jo welcomes the renowned Laura Jordan Bambach to the Good Girls Eat Dinner podcast. 

Laura has led some of the biggest and most creative agencies in London, and is a founder and Chief Creative Officer at the UK’s first fully female founded agency, Uncharted. Some of her entrepreneurial activities outside the day job include co-founding SheSays: a global network, working to get more women into creative industries, and Oko, an app-based business growth and career development programme.

Alongside all of this, she is a regular speaker, award-jury-chair, author and artist. 

Topics covered:

- The 3 ingredients of success.
- Being in the boys’ team and lobbying to be in the scouts.
- The epiphany created by a clitoris-themed political poster.
- The belly-fire to create space for others in this industry.
- The Great British Diversity Experiment and its findings.
- The leadership approach that creates the best work from a diverse team.
- The ad industry is promoting the wrong skills for good creative leadership.
- Why dangerous ideas need a safe space.
- Unchartered Studio, the first all-female-founded creative agency in London.
- 3 as the magic number of founders.
- Fulfilling numerous extra projects on the edge of the day job.
- Creative awards, the pros and the cons.
- The different agendas that decide what good work is.
- Creative is the key revenue driver, not a product or ‘nice to have.’
- AI, a powerful tool in creative hands.
- Wanting to see creative move back to the centre of the business. 
- Laura’s Doggy Bag of Advice.

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: [email protected]

Host, Jo Wallace: https://twitter.com/JoWallaceTweets

Thank you for listening!
Please like, follow, and / or share with your friends, family and dinner dates.

Jo welcomes the exceptional Lori Meakin to the Good Girls Eat Dinner podcast. 

Lori is a multi-award-winning strategist and entrepreneur with decades of experience working with some of the world's biggest and most successful brands. Lori has long been driven to help build a more gender-equal world. Now, she uses the expertise in changing attitudes and behaviour that she's developed over decades in branding, advertising and the media to address the issue: why aren't more men getting involved in gender equality, which is proven to benefit all of us?

Topics covered:

- Growing up in social housing in Dagenham near the Ford factory where a group of women took action that led to the Equal Pay Act.
- Trigger warning; suffering a traumatic sexual assault.
- How such a negative experience led to positive work.
- From a language & literature teacher to a strategist in advertising.
- The power of storytelling: helping us understand ourselves and one another.
- No More Menemies – the inspiration behind this insightful book.
- Approaching the task of engaging more men in gender equality strategically.
- Motivating men to help create a better outcome for everyone.
- The false narrative telling white straight men the odds are now stacked against them.
- How the likes of Trump and Tate capitalize on fear to give all of the wrong answers to young men.
- When women take up just 30% of a space, content or conversation they’re seen as ‘dominating’.
- When women take up just 15% of a space, content or conversation they’re seen as ‘equal’.   
- Loss aversion: the human programming that makes Gender Equality feel like men are having things ‘taken away’ when women are literally losing rights.  
- 57% of men in Britain think equality has gone too far – and surprisingly (perhaps) the majority are Gen Z.
- We’ve been socialized to assume that sons are more intelligent than daughters (by 10 IQ points).
- What men are missing out on due to a lack of equality. 
- Misogyny as the gateway to many other forms of hate (homophobia, racism, transphobia etc).
- ‘The Others & Me’ a consultancy that spotlights the opportunities for organisations to create positive change and a competitive advantage.
- Why ‘guys’ is not the best way to address a team.
- Positively refusing to be beaten down by the problems in the world. 
- Embracing curiosity and our similarities to bridge the perceived gender divide.
- Lori’s Doggy Bag of Advice

Lori's book: https://www.theothersandme.com/nomoremenemies
The Other's & Me: https://www.theothersandme.com/

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: [email protected]

Host, Jo Wallace: https://twitter.com/JoWallaceTweets

Thank you for listening!
Please like, follow, and / or share with your friends, family and dinner dates.

Jo welcomes the brilliant Beth Collier to the Good Girls Eat Dinner podcast. 

Beth Collier is passionate about helping people improve their communication, creativity, and leadership skills. She began her career in film and television production in Los Angeles, and has held diverse communication and leadership roles on three continents, including a decade in financial services in London. Beth now runs a communication and leadership consultancy and helps people become more capable and confident speakers and writers, and more creative thinkers and leaders. Beth is originally from the US, and has lived abroad for 19 years. She is relentlessly curious and shares stories about business and pop culture in her weekly newsletter, Curious Minds.

Topics covered:

- Giving an actor a life-changing tour of your school
- Making a dream come true for 32 cents.
- School mottos and why the message matters.
- How winning ‘story of the week’ cemented a passion for writing.
- The power of a thank you letter.
- Working in the TV/film industry in LA.
- Seeing people with power – and noticing how they use it.
- Firing people over email. The recent phenomenon that is not ok.
- Why showing people respect and care is so important.
- Delivering a talk in a way that engages people.
- The effort (practice) it takes to look effortless.
- Running a consultancy and the many hats required.
- ‘I’m mad as hell and I’m not going to take it anymore.’
- How I met Beth when she came with the facts.
-That Daily Mail article and how I sued them and won.
- Why factual journalism is so important to society.
- Having a consistent writing practice.
- Why reading is vital for writing.
- Wanting to hear more from more women on LinkedIn.
- Dealing with trolls.
- Beth’s Doggy Bag of Advice.

Sign up for Beth's weekly newsletter 'Curious Minds' https://bethcollier.substack.com/

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: [email protected]

Host, Jo Wallace: https://twitter.com/JoWallaceTweets

Thank you for listening!
Please like, follow, and / or share with your friends, family and dinner dates.

Jo welcomes the incredible Natalie Graeme to the Good Girls Eat Dinner podcast. 

Natalie is a founder of Uncommon Creative Studio, alongside Nils Leonard &, Lucy Jameson.  A creative studio building brands that people in the real world actually wish existed; either by working with clients or by creating brands themselves. Natalie has 20+ years experience working at the most successful and creative agencies on the planet.  Between London & Amsterdam she has run business defining relationships & strategies for global and local brands including, Sony, BBC, Coca-Cola, Vodafone, The Times and many more.

Topics covered:

- A fishy first job, literally on a fish counter
- Being encouraged and supported as a child to ‘try anything’
- Wanting, for a while, to be a TV presenter
- Not quite reaching the ‘triple threat’ status
- The life lesson of recognizing what you’re good at and what you’re not
- Ambition and what drives it
- How being over-looked can fuel the fire of ambition
- Arriving to work experience on a speedboat! 
- Falling in and out of love with the ad industry
- Striking out and setting up Uncommon
- Being in a professional ‘throuple’ with Nils and Lucy
- The strengths of difference  
- The deal between Uncommon, Havas & Vivendi
- The secret to such incredible success
- Writing the ‘uncontract’ - a promise not to be dickheads
- Being in the business of creativity not status reports etc
- AI: Talent & creativity as the competitive advantage
- Why so much advertising is so s&!t 
- Standing for something and the world-changing power of creativity
- The on-going, baffling, diversity issue in the industry
- Natalie’s Doggy Bag of advice

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: [email protected]

Host, Jo Wallace: https://twitter.com/JoWallaceTweets

Thank you for listening!
Please like, follow, and / or share with your friends, family and dinner dates.

Jo welcomes the fantastic Jessica Tamsedge to the Good Girls Eat Dinner podcast.

Jessica swiftly rose through the ranks of the advertising industry. She has established herself as a leader who genuinely cares about championing her team and taking everyone on the journey to success. Having worked at various advertising agencies, including Grey and McCann, Jessica is currently the UK CEO for Dentsu Creative.

Topics covered:

- How stumbling as a concert pianist was a valuable life lesson

- Living between Hong Kong and London

- ‘What is this scorcery?’ - a fortuitous discovery of the ad industry

- Applying to grad schemes, being turned down and persisting 

- The unexpected path to being a CEO

- Identifying the type of leadership a creative organization needs

- The benefit of a flexible leadership style

- Is it really okay to fail?

- The dangers of micro-managing

- Modern creativity; why the ‘how’ matters as much as the ‘what’

- The battle to convince audiences to spend time with a brand  

- Completing a Cambridge sustainability course, between jobs

- Career moments that left a bad taste and the lessons learnt

- Profiling personalities at work - is it useful for team compatibility?

- The concerns around AI bias, vs the incredible potential

- Why is most advertising so rubbish?

- Jessica’s Doggy Bag of advice

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: [email protected]

Host, Jo Wallace: https://twitter.com/JoWallaceTweets

Thank you for listening!
Please like, follow, and / or share with your friends, family and dinner dates.