Mario Carrasco is a Co-Founder and Principal of ThinkNow, a technology-driven cultural insights agency that helps companies identify the cultural drivers that impact customer decisions. He dedicates his time to multicultural marketing research, one of the core topics in this episode.

Mario talks about the beginnings of ThinkNow, distinguishing its primary goals throughout its ten-year existence. He focuses on diversity and inclusion in the marketing sphere, adding that marketers should be culturally sensitive in order to do the right thing.

What will you hear?

You’ll learn more about the concept of diversity and inclusion in marketing approaches, especially when reaching multicultural customers. Mario also talks about specificity and authenticity, not only in marketing but also in mass media platforms, such as Netflix.

Patrick Comer meets Mario Carrasco in the newest episode of the Through Your Looking Glass podcast, where they talk about the essential topics of today - ResTech, diversity, and inclusion. Tune in to learn more about how these ideas are connected and what their role is in multicultural marketing approaches.