Through Your Looking Glass

Diversity and inclusion are two of the hottest topics in today's business world. But, many companies don't go beyond just talking about them. So, it is time for us to stop talking and start acting towards making the business world equally open for everyone.

In this episode of Through Your Looking Glass, our host, Patrick Comer, chats with Charlene Adamah and Graham Idehen, the co-founders of Colour Of Research (CORe). Graham is also the Director of Customer Success at Lucid. 

Charlene and Graham share the story behind Colour Of Research. They explain that Colour Of Research is an organization comprising like-minded individuals gathered around the same goal — to create more diversity. 

They also touch upon their mentorship program and its impact on younger generations who are at the beginning of their professional journey. According to our guests, there's nothing more rewarding than helping others, and so, being part of Colour Of Research involves being a team player. 

In this episode of the Through Your Looking Glass podcast, we have a special guest here with us. One of the first employees at Lucid and currently an entrepreneur himself, Vignesh Krishnan. Vignesh was an invaluable part of our team at Lucid for more than eight years. Then, in 2018 he decided to pursue his own passion project, which we now know under the name Research Defender. 

As Vignesh tells us in the episode, Research Defender does what its name suggests: it manages and prevents fraud in the industry. According to him, fraud has changed significantly over the years in the ResTech industry and is now more common than ever. That's why solutions like Research Defender hold tremendous value in ensuring data validity and giving customers control of their product. 

Join our host Patrick Comer and Vignesh Krishnan as they discuss entrepreneurship, the ResTech scene in New Orleans, and why intent data is key to driving business growth. 

In the light of our recent partnership with The Trade Desk, we're so excited to have Brenda Tuohig on our show as we discuss the value of AdTech and ResTech working together. First, let's start by getting to know Brenda a little bit better. 

She's the Senior Vice President of Global Data Partnerships at The Trade Desk, the fastest-growing demand-side platform in the industry. Before joining The Trade Desk, she was Vice President, Global Agency Partnerships at Oracle Data Cloud. Currently, in charge of overseeing all aspects of The Trade Desk's data partner ecosystem across targeting, measurement, CTV, identity, and retail partnerships, Brenda is the person to talk to when it comes to media buying. 

In this episode, our host Patrick Comer talks to Kumar Doshi, the Senior Vice President of Marketing at Lucid, and Brenda about the power of AdTech and ResTech cooperation, how they're working together to improve advertising and media measurement, and what the future holds for advertisers on the internet.

In today's episode of the Through Your Looking Glass podcast, Rick Kelly, the Chief Product Officer at Fuel Cycle, joins our host Patrick Comer to discuss the past, present, and future of the ResTech Industry. Fuel Cycle is a Market Research Cloud, and as our guest states, it is developed to help companies maintain a constant connection to their prospects, customers, and users. 

Patrick and Rick talk about the importance of market research, claiming that businesses didn't realize how significant market research could be for their growth. As everything revolves around exceptional customer experience, market researchers' work is more than valuable.

 The tech industry, alongside ResTech, has faced many challenges during the pandemic, but, as our guest states, even the pandemic didn't stop innovations.

In the latest episode of the Through Your Looking Glass podcast at SampleCon, Patrick Comer chats with Katie Gross about her experience as Chief Customer Officer at Suzy. Katie recently changed jobs and talks about the importance of being bold and chasing dreams regardless of circumstance.

Katie shares her experience and thoughts on modern-day paneling and its challenges. She talks about the importance of building a healthy company culture and says that CEOs have the most responsibility. She thinks that people in charge should be motivated, experienced, and tightly connected in order to achieve success. 

Tune in and hear this brief but inspiring interview and learn how important it is to have courage and a cheerful personality to successfully grow your career and business. Katie is an excellent example of an experienced specialist who knows how to have fun while the world changes.

Welcome to another short version of the Through Your Looking Glass podcast, recorded at SampleCon. It is our pleasure to present the powerhouse in the Sample Industry, Jamin Brazil. 

Jamin is the Chairman at HubUX and the Host of the Happy Market Research podcast. In this episode he joins host, Patrick Comer, to share stories from his career.

 Jamin and Patrick  touch upon the impact COVID-19 had on the market research industry and discuss the future of the ResTech space. 

Mario Carrasco is a Co-Founder and Principal of ThinkNow, a technology-driven cultural insights agency that helps companies identify the cultural drivers that impact customer decisions. He dedicates his time to multicultural marketing research, one of the core topics in this episode.

Mario talks about the beginnings of ThinkNow, distinguishing its primary goals throughout its ten-year existence. He focuses on diversity and inclusion in the marketing sphere, adding that marketers should be culturally sensitive in order to do the right thing.

What will you hear?

You’ll learn more about the concept of diversity and inclusion in marketing approaches, especially when reaching multicultural customers. Mario also talks about specificity and authenticity, not only in marketing but also in mass media platforms, such as Netflix.

Patrick Comer meets Mario Carrasco in the newest episode of the Through Your Looking Glass podcast, where they talk about the essential topics of today - ResTech, diversity, and inclusion. Tune in to learn more about how these ideas are connected and what their role is in multicultural marketing approaches.

The concept of culture and diversion is a burning question of today. And that's because people are often unaware of what the culture is. Luckily, culture-oriented people, such as Linda Ong and Sarah Unger, are here to raise awareness about the importance of understanding culture and apply its principles to a world that never stops changing.

Linda Ong and Sarah Unger are Co-Founders of Cultique. Cultique is founded with a unique goal in mind - to analyze and translate culture in a world that constantly changes. They are particularly interested in cultural development in COVID-driven circumstances, especially contradictory yet completely reasonable opinions people tend to have now.

In this episode of Through Your Looking Glass, you will hear a remarkable conversation between Linda Ong, Sarah Unger, and our host Patrick Comer. They discuss the vital relationship between culture and data, why demographics are overly simplistic ways to analyze the audience, what opposed opinions people tend to have during the pandemic, and more insightful concepts about culture.

What is your first thought when someone says they’re a board member? Do you imagine a cold-faced person pulling all the strings at a company? Most people share that same perception, but the best way to understand what it’s like is to hear it first-hand. So on this episode, it’s our pleasure to welcome Deborah Elam, the President, and CEO of Corporate Playbook and Lucid Board member.

Deborah's career path is quite interesting. She started as an intern at GE and then joined one of their leadership development training programs. She spent the next 30 years at GE and was the first black female corporate officer in GE's history. 

In today's episode of the Through Your Looking Glass podcast, Deborah and our host, Patrick, discuss the role of board members. As Deborah explains, board members are not executives. Their job is to give advice, present different points of view, and help managers implement the best strategy.

The two dedicate a considerable part of the conversation to diversity and why it’s so important to a company’s success. Having people with different lifestyles, beliefs, personal and professional backgrounds is the key to success no matter what industry you are in. "You don't want a bunch of 'Yes' people on your board," says Deborah and adds that allowing your team members to express themselves creates a healthy work environment everyone wants to be part of.  

As we all know, if you want your business to prosper, you need to set an example because you want to be a company your community has confidence in. You want to attract as many clients or customers as possible, so you have to implement correct values and present them to the public.

Partnering with media measurement platforms can be one of the most important decisions you make when looking to scale your business. Gathering valuable datasets can provide business owners with information on their target audience and other critical data elements.

In the latest episode of Through Your Looking Glass, the host, Patrick Comer, talks to Laura Manning, the Director of Strategic Partnerships, and Kevin Evers, the Executive Director of Business Development at Lucid. They uncover key events during the creation of Lucid and discuss the main focus areas during that period of time.

Kevin and Laura point out how important it is to develop extensive datasets and how that process was much more painful in the past. However, thanks to modern technology, businesses now can see data in real-time and plan marketing strategies according to market research.