Through Your Looking Glass

In this episode of Through Your Looking Glass, Patrick Comer and Jonathan Knight talk about machine learning platforms' benefits and challenges. Jonathan is the founder and CEO of Qmee — a survey platform that helps people make buying decisions through numerous questions.

Jonathan discusses the importance of proper data collection and ways of utilizing it. He notes that it is crucial to divide fraudsters and real people before using data. He explains how they deal with frauds and what it takes to gather valuable and relevant data.

He thinks that machine learning is the future, but it still needs to be driven by humans. People need to help the machine while learning by optimizing it regularly. In the end, Jonathan talks about the stack they use at Qmee and how they've created a vast database with high-quality surveys.

Ever wondered what ResTech is all about? Does it aim to replace research services or satisfy the already existing needs of the market? Boy, do we have a guest for you!

Jeremy King joins our host Patrick Comer to discuss the tech in ResTech. He is the founder and CEO of Attest, a SaaS technology company that lets people do research. His goal is to make customer research simple, easy, and accessible. "It should be just as easy as surveying your existing customers. Why not? Why shouldn't it be? You should be able to learn about your competitors' customers."

In this episode of the Through Your Looking Glass podcast, Jeremy and Patrick talk about the future of ResTech, its vast potential, and why research services and SaaS can coexist (even cooperate!). If you want to hear more, make sure you tune in to the latest episode.

Is technology our friend, enemy, or both? How do we make data analysis and visualization more effective? And how do you differentiate yourself from other companies on the market? Naira Musallam is here to answer these questions for us.

In this episode of the Through Your Looking Glass podcast, host Patrick Comer discusses the importance of technology, data analysis, and visualization with the co-founder and the co-CEO of SightX, Naira Musallam. 

They explore common misconceptions about technology, and Naira answers some burning questions such as "Will machines take over our lives?" She shares her point of view by providing professional insight and explaining the power of data-driven analytics. Naira believes that tech progress is our future, but the question is: how do we use data in our favor? How do we boost our own business performance by automating data analysis and visualization? Tune in to this episode to find out more.

You know that feeling when you are with a close friend, talking about the things you are passionate about? If it sounds familiar, you will sense it by listening to the latest episode of the Through Your Looking Glass podcast. Our Host, Patrick Comer, introduces Brett Schnittlich, a co-founder of Lucid, LLC, and, as Patrick says, his partner in crime on many projects in the industry.

It is a special episode on so many levels. It is a chat between two close friends. Even though Patrick is the host of the podcast, it seems like they changed roles. They both asked questions and gave insight equally valuable for understanding ResTech.

Besides talking about the beginnings of ResTech, its origin, its impact on the research market, and plans, interlocutors have spoken about the upcoming ResTech conference. 

So, open your calendars and mark the date: 24th March 2021. Patrick Comer and Brett Schnittlich are hosting a conference to launch ResTech to the larger world. The event's motto should be in the feedback they've got: 'it's about time!' For more information, visit the New Orleans Entrepreneur Week official website. 

Interlocutors are looking forward to the event. Brett says it will be a blast, while Patrick admits he's excited about showing off what Lucid and ResTech have done so far. To explain how big, how brassy and elbowed all this is. To show what they've accomplished because it's still not visible as it should be.

Technology exists within every aspect of our lives, whether we like it or not. Shane Skillen sees technology as the pendulum that never stops swinging. His rich experience in business leads him to state that technology makes everything cheaper, faster, and better. Therefore, he suggests every marketing department should continue to implement new technology. 

Can a company survive without technology?

Shane Skillen, CEO at Hotspex, talks about technology's role within marketing departments and breaks down the role of artificial intelligence (AI) and its wide use among firms seeking performance improvement.

In this episode of the Through Your Looking Glass podcast, you will learn about a range of ideas around product design, development, and launch new products in the market. Shane also talks about clients' involvement in product design as a key marketing strategy. Tune in to the conversation and see if these strategies always work, and how technology can facilitate a company's workflow.

Is facing the unknown a challenge or an opportunity? Or, is it both? You'll get the answer to these questions from Mendy Orimland, the Chief Revenue Officer of Prodege. In this episode of Through Your Looking Glass, Mendy and host Patrick Comer, talk about their industry — ResTech.

In the first part of the conversation, Mendy and Patrick talk about the current global situation and the impact it had on their personal and professional lives. They mention change as the cause of fear and resistance among some members of the research community. 

Both Mendy and Patrick also discuss the importance of keeping teams together, especially in a period of crisis. They agree innovation is a core value of the industry, and technology should be its loyal ally. 

Mendy also talks about data collection and data integration, pointing out the syntagm — ethically sourced data. 

Is facing the unknown a challenge or an opportunity? Or, is it both? You'll get the answer to these questions from Mendy Orimland, the Chief Revenue Officer of Prodege. In this episode of Through Your Looking Glass, Mendy and host Patrick Comer, talk about their industry — ResTech.

In the first part of the conversation, Mendy and Patrick talk about the current global situation and the impact it had on their personal and professional lives. They mention change as the cause of fear and resistance among some members of the research community. 

Both Mendy and Patrick also discuss the importance of keeping teams together, especially in a period of crisis. They agree innovation is a core value of the industry, and technology should be its loyal ally. 

Mendy also talks about data collection and data integration, pointing out the syntagm — ethically sourced data. 

2020 was quite a challenging year. The coronavirus outbreak changed the world. It reshaped our everyday life and had a significant impact on the global economy. Industrial sectors of all kinds are trying to adapt to the current situation. 

In this episode of Through Your Looking Glass, host Patrick Comer talks with co-founder of Paradigm Sample and Senior Advisor at Oberon Securities, Sima Vasa about what happened in the sample industry during the year and how 2020 shaped the trends in the market research space. The two also discuss what is different with 2020 compared to previous years.

Sima emphasizes the importance of research, especially today, when companies need to learn more about their users and customers in order to survive in the market. Changes are quick, and businesses need to follow the needs of customers. They also talk about how their customers have adopted technology at a faster pace. 

Sima also talks about her professional transition from investment banking and answers the question about how the market research industry appears from her perspective. The two also mention platforms that are coming into the market research space, pointing out the differences between SaaS and tech enabled services. 

Rob Holland has had to travel a long way - from working at CGC to becoming CEO of Feedback Loop. The journey wasn’t easy, but that’s how he got a vast amount of experience in the consumer space. 

Luckily for all of us – he selflessly shared his knowledge about what's going on in the customer's mind when they weigh whether to buy something or not. So if you want a shortcut directly to the mind of consumers – this is where you’ll find it.

In this episode, we’ve covered some hot topics – the effect branding has on customers and their perception, and ResTech, a term that stands for “research technology.” The purpose of research technology is to bring businesses and customers closer together by analyzing businesses’ insights and initiatives. With ResTech - agencies, platforms, and brands won't have to depend only on simple demographic information, but they can now pull in purchase-based information.

Online shopping has rapidly gained popularity, and it's the easiest way to buy something. But how do you stand out from the competition and give your customers what they want when they want it? Data is collected all the time, but only the people who know how to use it right will benefit from it. 

Rob Holland also shares how automating data analysis can save you months and thousands of dollars. 

So how can you keep up with all that data and turn it into your advantage?