Partnering with media measurement platforms can be one of the most important decisions you make when looking to scale your business. Gathering valuable datasets can provide business owners with information on their target audience and other critical data elements.

In the latest episode of Through Your Looking Glass, the host, Patrick Comer, talks to Laura Manning, the Director of Strategic Partnerships, and Kevin Evers, the Executive Director of Business Development at Lucid. They uncover key events during the creation of Lucid and discuss the main focus areas during that period of time.

Kevin and Laura point out how important it is to develop extensive datasets and how that process was much more painful in the past. However, thanks to modern technology, businesses now can see data in real-time and plan marketing strategies according to market research.