As a teen, Aryahi Agarwal, a student of Dhirubhai Ambani International School in Mumbai, says she found it difficult to source an eco-friendly, organic, and affordable perfume line for teeangers. This, along with brainstorming sessions with her Thapar Entrepreneurs Academy (formerly YEA!) mentors, led her to launch her own brand of perfumes for teenagers, Bella Fragrances.
Aryahi says she was heavily inspired by the biographies of renowned businesspersons like Walt Disney, Warren Buffett, Steve Jobs, and Dhirubhai Ambani, and particularly intrigued by Coco Chanel’s revolutionary ideas that rocked the fashion world.
Aryahi came up with the perfume by herself, after over six months of R&D and constant testing of formulae by mixing essential oils, until she finally got the right quantities with the right oils.
Bella Fragrances is currently being sold on Instagram via the business's handle, for Rs 599 a bottle. The fragrances are handcrafted by her in a facility in Mumbai, with a capacity of 500 bottles a month. It is available in two fragrances: Bella Naturals & Bella Organics
The product is entirely organic, eco-friendly, and handmade. It is made using essential oils and denatured alcohol, derived mainly from roses to give it a floral scent.
Within a month of its launch, the business has already made over Rs 60,000 in revenue and Rs 45,000 in profit, with a gross margin of 65 percent.
You can find them on Instagram here.