In 2008, a guy by the name of Peter Shankman created a really cool tool to connect journalists with sources. It has become a great tool for public relations and finding opportunities to pitch your expertise.

Today, I discuss how to use HARO and some best practices for pitching yourself as a source. I also talk about some things that you should not do with HARO.

Links to the things we discussed this episode:

• Help A Reporter Out (HARO)

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

A few months ago, Google release a couple of new features for Gmail for those who use a paid Google Workspace platform. Those features: Layouts/Branded Emails & Multi-Send Mode are good in theory, but I recommend that you do not use them.

Links to the things we discussed this episode:

• Google Workspace Updates: New integrated email marketing tools for Gmail

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

What's going to happen with online advertising in 2023? Well, the Internet Advertising Bureau (IAB) has some thoughts. They recently published their 2023 Outlook Survey. On today's episode, we go through their findings and talk about them as they relate to podcasts.

ALSO - the new Good Morning, Inbox newsletter went out today. If you would like to sign up, go to: gmp.fm/news. This week, we talk about Contests, Sweepstakes, and Illegal Lotteries 😱. Sign up, today. Subscriptions are free forever for anyone who signs up before Jan. 3, 2023.

Links to the things we discussed this episode:

• IAB 2023 Outlook Survey — Ad Spend, Opportunities, and Strategies for Growth

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Welcome to the Good Morning, Podcasters! podcast. Each weekday, Good Morning, Podcasters! explores topics on marketing, advertising, social media, and public relations as they relate to podcasting. The show is hosted by Fuzz Martin. Fuzz is a partner and the Chief Strategy Officer at EPIC Creative—a mid-sized advertising agency near Milwaukee, Wis.

See all of the episodes at GoodMorningPod.com.

It's Black Friday! Let's talk about some things that will make the podcaster in your life smile this holiday season.

My picks:

• New mic arms
• Focusrite Vocaster One
• Sony MDR-7506 Headphones
• Primacoustic London 8 Sound Panels
• Sweetwater Gift Card

Stocking Stuffers

• Nice headphone hanger ($8-$20)
• Cable ties ($8-$15)
• Foam bass traps ($15-$36)

Let's explore what today's 10-25 year olds are listening to. Today, I review insights from Spotify's Culture Next 2022 report, and have an anecdotal interview with my Gen Z daughter, Bri.

Links to the things we discussed this episode:

• Culture Next: 2022 | Spotify Advertising

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

It's Thanksgiving week in the U.S. Are you podcasting this week? Should you be? Let's take a look at the data.

Links to the things we discussed this episode:

• Best Times for Thanksgiving Travel - Washington Post
• Podcast Listening Outlook: The Holidays - Podtrac
• Podcast Listeners Are Speeding Up In-Car Consumption. | Story | insideradio.com
• NuVoodoo Presents Results from Q1 Podcast Study

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

What is marketing automation and is it right for your podcast?

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Is it a good idea to pitch your podcast's news story via DM on Twitter, Facebook, or LinkedIn? We explore Cision's State of the Media report and talk about whether or not it's a good idea to use social media to pitch journalists.

Links to the things we discussed this episode:

• Cision State of the Media 2022 Interactive

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.

Instagram rolled out a new feature last week that could be cool, but it is likely just a big distraction to us podcasters. You can now add audio to static images in your Instagram Feed.

Yep. That's the tool. Audio with static images.

Will it eventually be useful? Maybe. But as of right now it's going to take a lot of finagling to get it to work in a remotely okay way for podcasters. Maybe they'll give you the ability to upload audio, soon, and that would make it infinitely more effective. Until then, perhaps you'll find a good way to use it with your show.

Sign up for the all new Good Morning, Inbox! newsletter. This week, I share with you 32 actionable ways to grow your podcast's newsletter subscriber count. Check it out at gmp.fm/news.

Links to the things we discussed this episode:

• Instagram Adds Music for Static Images

Twitter: @GMPodcasters | @FuzzMartin | @Podcast_Father

Good Morning, Podcasters! is a product of Snoring Dog Media, LLC. Podcasting Sucks! is a product of Snoring Dog Media, LLC & Jeff Townsend Media.