Jim Stevenson is an expert in complex business turnarounds, restructuring, M&A, and value optimization. Under Jim's guidance, companies ranging from UK-based retailers to global news organizations have undergone significant transformations. 

In this episode of Good Revenue, host Neeta Bidwai and Jim cover:

• • Jim’s unique journey into the field of turnarounds and the diverse experiences that shaped his expertise

• The importance of company culture and how underlying issues often stem from cultural misalignment

• Misunderstandings about OKRs and agility, and how they can either hinder or help a company's progress

• Effective change management strategies and common mistakes businesses make in turnarounds

• The remarkable turnaround story of Marks & Spencer and the impactful results achieved

• Overcoming traditional mindsets and fostering a culture that embraces change

• De-risking businesses by focusing on value rather than merely cutting costs

• Implementing customer-centric strategies to drive growth and improve customer experiences

• Jim’s experience launching The Guardian into the U.S. market and making it a prominent digital-first organization

• The key differences between high-performance companies and average performers, with a focus on culture and learning from mistakes

Jim's insights provide a valuable playbook for CEOs, managers, and business leaders looking to navigate the complexities of business transformations. Join us and learn how to create sustainable success through strategic alignment and a relentless focus on value and culture.

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Where to find Jim:

https://www.linkedin.com/in/jimstevenson/ 

https://www.bletchleygroup.com/  

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/ 

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

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Highlights:

00:00 Introduction to Jim Stevenson

00:15 Jim's Journey into Turnarounds

02:10 The Importance of Company Culture

03:04 Misunderstandings About OKRs

04:08 Implementing Agile Practices

06:36 Common Mistakes in Turnarounds

14:00 The Marks & Spencer Turnaround

19:14 Breaking Traditional Mindsets

20:10 De-Risking vs. Cost Cutting

23:14 Customer-Centric Business Strategies

23:52 Restructuring for Customer Focus

29:26 Launching The Guardian in the U.S.

33:55 The Importance of Company Culture

35:21 Key Traits of High-Performance Companies

_

Referenced:

• Marks & Spencer: https://www.marksandspencer.com/ 

• The Guardian: https://www.theguardian.com/us

• OKRs: https://en.wikipedia.org/wiki/Objectives_and_key_results 

• Agile Methodology: https://www.scrum.org/ 

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Todd Horvitz, Insights leader of HP’s $35B Personal Systems Division, shares his extensive experience from Kantar, Disney, and Wells Fargo.

In this episode of Good Revenue, host Neeta Bidwai and Todd cover:

• Todd’s perspective on staying current in the tech industry, and the criticality of diverse perspectives in generating meaningful insights
• The balance between striving for perfection and being agile in decision-making
• How Todd leverages insights at HP and examples from Wells Fargo
• The role and potential pitfalls of UX research
• Innovative tools and techniques including co-creation and customer advisory boards
• The impact of AI and machine learning on market research
• Issues like the democratization of data collection and low survey engagement
• Building a culture of continuous learning and adapting work culture for better productivity

_

Where to find Todd: 

https://www.linkedin.com/in/toddhorvitz/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

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Highlights:

00:59 Staying Current in the Fast-Paced Tech Industry

02:39 The Misunderstood World of Insights

03:55 Leveraging Insights at Leading Brands

06:41 Challenges and Failures in Insights

09:01 The Role of UX Research in Market Insights

14:12 Innovative Tools and Techniques in Market Research

16:43 The Impact of AI on Market Research

22:53 Ethical Considerations in AI and Technology

24:51 Exploring AI and Fraud Detection

25:23 The Evolution of AI and Rapid Innovations

26:15 Trends in the Research Industry

26:27 The Democratization of Market Research

28:05 Challenges in Survey Engagement

29:38 Effective Research Strategies

34:12 The Importance of Customer Centricity

38:43 Adapting Work Culture in Modern Times

43:18 Key Traits of High-Performance Companies

_

Referenced:

• Psychological aspects of human-computer interaction: https://www.springer.com/gp/book/9783319911696 

• AI and machine learning in market research: https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/how-amgen-is-unlocking-the-value-of-ai-for-biopharma 

• Consumer psychology studies: https://www.hbr.org/book/consumer-behavior-wiley-comprehensive-overview 

• Disney: https://www.disney.com/

• Kantar: https://www.kantar.com/north-america 

• HP: hp.com 

Hosted on Acast. See acast.com/privacy for more information.

Redefining Customer Success with Jina Kim

Jina Kim is an experienced customer experience executive with a diverse background spanning investment banking, programming, and a pioneering role at Carta. 

In this episode of Good Revenue, host Neeta Bidwai and Jina cover:

• The importance of proactive customer engagement and the need for structuring teams with subject matter expertise.
• Why you have to create a comprehensive learning environment for customer success.
• Differences between early Salesforce and modern customer success models.
• Navigating organizational challenges in large companies.
• AI and chatbot impact on customer success.
• Impacts of venture capital pressure and the role of VC role in shaping company strategies.
• What it takes to build strong CS teams and empower employees.
• The need for trust and collaboration across teams.
• Role of technology and AI in transforming customer service.
• How companies can balance revenue responsibilities between customer success and sales.

This episode is a must-listen for anyone in customer success and organizational leadership.

_

Where to find Jina:

https://www.linkedin.com/in/jinakim/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

_

Highlights:

00:00 Introduction to Jina Kim

00:17 Jina's Career Journey

01:43 Customer Success at Carta

04:50 Challenges in Customer Success

07:18 Impact of Organizational Structure

13:01 Role of VCs in Company Strategy

15:52 Building a Customer-Centric Culture

31:24 Importance of Documentation

32:19 Hiring the Right CS Leader

33:50 Empowering Employees for Success

38:38 Conclusion and Final Thoughts

_

Referenced:

• Challenger Sales: https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355 

• Carta: https://www.carta.com 

• Salesforce: https://www.salesforce.com 

• Gainsight: https://www.gainsight.com 

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Good Revenue, host Neeta Bidwai breaks down the importance of validating value from the customer's perspective, drawing on data from Forrester's annual CX benchmark index. 

- The report, encompassing feedback from 98,000 U.S. customers across 223 brands and 13 industries, reveals a notable decline in customer experience quality. 

- Key findings include a general decline in customer experience quality and a notable discrepancy between companies' perception of being customer-obsessed and customers' actual experiences. 

- The episode underscores the necessity for businesses to clearly understand and validate what customers value to improve their offerings and optimize customer satisfaction. 

- The discussion concludes with strategies for redefining business models and enhancing customer support to foster better customer relationships and drive business performance.

_

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

_

Highlights:

00:18 Forrester's Customer Experience Benchmark

00:37 The Decline in Customer Experience Quality

01:46 The Disconnect Between Companies and Customers

02:41 Understanding and Validating Value

03:47 The Importance of Customer-Centric Value

04:10 Benefits vs. Value

05:10 Unlocking Mutual Value

_

Referenced:

Forrester CX Benchmark: https://www.forrester.com/report/the-us-customer-experience-index-rankings-2024/RES181020 

Hosted on Acast. See acast.com/privacy for more information.

Heather Spilsbury, the CEO of 50/50 Women on Boards, discusses the importance of gender diversity in corporate boardrooms and the business case for diversity on boards, backed by research that links diverse perspectives with increased profitability and reduced risk.

In this episode of Good Revenue, host Neeta Bidwai and Heather cover:

- The business case for diversity, current data & insights, challenges such as the recycling rate of board members, and the importance of term limits and strategic networking.

- Misconceptions about diversity being merely a DEI or ESG initiative instead of a business imperative that creates more shareholder value, increased profitability, and lower risk to organizations.

- Strategies for increasing women's representation and the significance of building robust networks for aspiring board members.

Tune in to hear about Heather's vision for 50/50 Women on Boards and how stakeholders can contribute to this vital cause.

_

Where to find Heather:

https://www.linkedin.com/in/heatherspilsbury/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

_

Highlights:

00:00 Introduction and Guest Welcome

00:31 Heather's Journey to 50/50 Women on Boards

01:50 The Importance of Diversity on Corporate Boards

03:45 Challenges and Progress in Board Diversity

07:56 Strategies for Increasing Board Diversity

09:07 50 Women to Watch Campaign

10:06 Barriers and Solutions for Gender Parity

16:11 Engaging Stakeholders in Diversity Efforts

23:42 Getting Involved with 50/50 Women on Boards

24:50 Conclusion and Final Thoughts

_

Referenced:

• 50/50 Women on Boards: https://5050wob.com/

• 50/50 WOB Annual Report: https://5050wob.com/wp-content/uploads/2023/09/2023-GDI-Annual-Report.pdf

• Improving Corporate Board Performance: https://youtu.be/iAYh3WbEfsI

Hosted on Acast. See acast.com/privacy for more information.

Host Neeta Bidwai highlights critical data supporting the impact of thought leadership, and she outlines a comprehensive framework for creating and distributing thought leadership content. 

Key insights include:

• The evolution of buyer journeys and preferences, highlighting the shift towards self-service and the diminishing effectiveness of transactional content.
• Thought leadership, distinct from transactional and educational content, builds trust and effectively influences buyers in today's self-serve market. 
• Data and research from Gartner, Trust Radius, Bain, LinkedIn, and Google are used to support the argument.
• A detailed framework for crafting effective thought leadership content is introduced, emphasizing its non-transactional nature and long-term impact.
• The importance of high-value, non-obvious insights and a robust, non-gated distribution strategy. 
• The importance of proper content distribution and measurement strategies.

_

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

_

Highlights:

00:00 Introduction: The Essentials of Business Success

00:15 Understanding Thought Leadership

01:35 The Importance of Thought Leadership in Modern Markets

04:50 Framework for Building Thought Leadership

08:46 Executing Your Thought Leadership Strategy

11:56 Navigating the New World of Content and Data

14:30 Conclusion: The Power of Thought Leadership

_

Referenced:

• Buyer journey data: https://goodrevenue.io/buyerjourney

• LinkedIn / Edelman report: https://www.edelman.com/expertise/Business-Marketing/2022-b2b-thought-leadership-impact-report 

• What is information gain? https://searchengineland.com/what-is-information-gain-seo-why-it-matters-429763

• SparkToro hard to measure channels: https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels/

Hosted on Acast. See acast.com/privacy for more information.

Jennifer Krusius is an investor at ABS Capital. She helps companies scale, drawing on her operating experience co-founding a fiber and wireless infrastructure company, Vivacity Infrastructure Group, and as an executive at Uber. 

In this episode of Good Revenue, host Neeta Bidwai and Jennifer cover:

- Her extensive experience across various sectors including digital infrastructure, enterprise tech, and human capital management. 

- Her journey at Vivacity, when to pivot business strategies, and the challenges of achieving scale. 

- Customer insights, market dynamics, and the fine balance between conviction and adaptability. 

- The evolving landscape of investments, particularly the shift from a growth-centric to a profitability-focused approach, and vital advice for founders on navigating these changes. 

- Her passion for fostering diversity in the investment landscape.

- The significance of good data and customer-centric approaches on high-performing companies.

_

Where to find Jennifer:

https://www.linkedin.com/in/jennifer-lee-krusius-8069661/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

_

Highlights:

00:00 Introduction and Guest Welcome

00:35 Jennifer's Journey with Vivacity

03:46 The Art of Pivoting in Startups

06:19 Balancing Growth and Profitability

10:41 Adapting to Market Changes

16:25 Investor Perspectives on Scaling

33:02 Diversity in Investment

35:35 Advice for Aspiring Investors

37:35 Conclusion and Key Takeaways

_

Referenced:

• ABS Capital: https://abscapital.com 

• Columbia Capital: https://colcap.com/  

• Uber: www.uber.com

• Vivacity: https://vivacitygroup.com/

Hosted on Acast. See acast.com/privacy for more information.

Michele Macguire is an eSports executive with extensive experience in advertising, media, and entertainment.

In this episode of Good Revenue, host Neeta Bidwai and Michele cover:

• The evolution of esports from its beginnings in the 70s to its current state, highlighting major platforms like Twitch and YouTube Live.
• Challenges and strategies in building crucial partnerships, especially amidst the market’s immaturity and the ‘winter of esports’ downturn in 2023.
• Business models, revenue streams, and the pivotal role of viewers.
• Valuable lessons on M&A integration plans and their importance in acquisitions.
• Advice for CEOs & companies and the significance of understanding customer needs for high performance.

_

Where to find Michele:

https://www.linkedin.com/in/michelemaguiresf/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

_

Highlights:

00:00 Introduction and Guest Welcome

00:22 Understanding eSports: Definition and History

03:12 Building Partnerships in eSports

04:43 Challenges and Opportunities in eSports

10:00 Exploring Business Models in eSports

15:52 Mergers and Acquisitions: Insights and Strategies

25:06 Advice for CEOs and Senior Executives

28:19 Key Traits of High-Performance Companies

_

Referenced:

• Twitch: https://www.twitch.tv/

• Youtube Live: https://www.youtube.com/live 

• eSports world cup: https://esportsworldcup.com/

• Deloitte eSports insights report: https://www2.deloitte.com/us/en/insights/industry/telecommunications/non-endemic-brands-esports.html

• Asteri: https://www.asteri.io/

• Niko: https://nikopartners.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Shinyoung Park, a seasoned founder and product leader, has created 23 consumer products with a combined 42 million users and $88 million in revenue. 

In this episode of Good Revenue, host Neeta Bidwai and Shinyoung cover:

• The importance of data in product development, market fit, and competitive positioning for startups.
• The need to track and analyze engagement metrics to improve ARPU, retention, and overall company growth.
• Her experience with Spoon Radio, explaining how audience engagement and optimized features led to profitability.
• Evolution of business models, pricing strategies, and the importance of understanding customer value.
• Shinyoung’s new project aims to help high achievers navigate professional uncertainties, reflecting a shift towards a more partnership-oriented and AI-automated approach to business growth.

The episode concludes with insights into what differentiates high-performing companies, emphasizing the importance of a growth mindset, curiosity, and continuous learning.

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Where to find Shinyoung:

https://www.linkedin.com/in/shinyoungp/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

_

Highlights:

00:00 Introduction to Shinyoung Park's Journey

00:32 The Power of Data in Product Development and Monetization

05:19 Case Study: Spoon Radio's Path to Profitability

08:58 Navigating Business Models for Startup Success

19:39 Partnerships and Strategic Growth in the Tech Industry

23:28 Exploring New Ventures and the Future of Work

27:05 Insights on High-Performance Companies

_

Referenced:

• University of Florida IPO statistics: https://site.warrington.ufl.edu/ritter/files/IPO-Statistics.pdf 

• Spoonlabs: https://www.spoonlabs.com/

• Game of Life: https://www.linkedin.com/company/game-of-life-club/ 

Hosted on Acast. See acast.com/privacy for more information.

Greg Stein is the head of M&A and Strategy at Xerox, and he joins the show to discuss how Xerox’s Project Reinvention addresses operational simplification and repositioning for growth.

In this episode of Good Revenue, host Neeta Bidwai and Greg cover:

• How the initiative is driven by challenges like COVID-19 impacts, supply chain disruptions, and the shift to hybrid work.
• The transition towards a service-led, software-enabled business model.
• The focus is on digital services and IT solutions while moving away from non-core assets through strategic divestments and partnerships.
• Insights on the challenges and strategies involved in refocusing a major public company.
• Importance of a strong internal culture, long-term vision, and innovative partnerships to drive transformation.
• Greg also touches on the complexities of divestments, the role of mergers and acquisitions, and the future direction for Xerox in meeting the evolving workplace needs.

_

Where to find Greg:

https://www.linkedin.com/in/gregory-stein/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

_

Highlights:

00:00 Introduction and Guest Welcome

00:34 Overview of Project Reinvention

01:35 Simplifying Xerox's Operating Model

02:15 Geographic and Offering Presence Review

02:37 Repositioning for Growth

04:04 Challenges and Vision for the Future

04:30 Differences in Project Reinvention

05:29 Considering Going Private

06:22 End State Vision for Xerox

09:16 Strategic Refocusing and M&A

12:32 Divestments and Employee Considerations

17:04 Partnerships and Future Strategy

19:35 Advice for CEOs and Executives

21:55 High Performance Companies

23:16 Conclusion and Farewell

_

Referenced:

• Xerox: https://www.xerox.com/en-us 

Hosted on Acast. See acast.com/privacy for more information.