Lush UK sent shockwaves through the digital marketing world recently when they announced that they’re “switching up social”, but what does that mean? They dropped some hints in their post that they may have a bold new plan with a community focus.

Big changes are on the horizon for Facebook and after attending SXSW and Social Media Marketing World, Todd shares his thoughts and in-depth analysis of what it all means for Facebook, Instagram, Messenger and WhatsApp.

Communicating through messages has been around for a long time and with each advancement in technology it becomes more efficient. Humans are more connected now than ever before so what is the equivalent of sending a message on social media?

Social Media Marketing World is an amazing conference that Todd has attended three times before. 2019 will be his fourth year and in this episode Todd talks about why he keeps going back and also discusses his tips on how to conference.

Your social media profiles can sometimes get a little messy and you start seeing content you’re not interested in, your experience becomes a scroll-fest because nothing is engaging. In this episode Alex and Todd will talk about the ways you can clear out the clutter and get your feeds back to the valuable content you want and need.

Meme marketing became the most talked about aspect of communications on the web during 2018. In this episode Todd takes a look at the Bird Box meme phenomenon and explores its effect on marketing, brands and the consumer.

On January 5 2019 a picture of an egg was posted on Instagram that quickly became the most liked (53 million) post ever. Join Todd as he discusses the World Record Egg and with some help what it has been able to achieve.

When social media is used for good it can do great things and in this episode Todd tells the story of a little lost dog Bella and how, with the help of Facebook Groups and the local community, Bella was found and reunited with her owner.

This week, Facebook celebrated its 15th birthday and in this episode Todd takes a look back over the timeline from its origins in a Harvard dorm room to becoming the biggest social network in the world.

Fyre Festival was billed as a dream event—an ultra exclusive, ultra luxury festival to be held on an island in the Bahamas, the reality was more like a nightmare for those that attended. Join Todd as he explores how social media played an equal part in promoting the event and exposing it.