On November 29, 2012, Alan Wurtzel discussed his book, Good to Great to Gone: The 60 Year Rise and Fall of Circuit City. Not many years ago, Circuit City stood out as perhaps the premier name in the highly competitive sector of consumer electronics and a prominent corporate presence in Virginia. No longer. The author of Good to Great to Gone is uniquely placed to relate this story. Alan Wurtzel was the creator and first chief executive officer of the company. His newly published account gives the inside perspective, as only the CEO can provide, on the company's spectacular rise and fall. The book is a complement to the documentary, A Tale of Two Cities: The Circuit City Story. This lecture is part of the Reynolds Business History Center series. (Introduction by Paul Levengood and Gregory J. Gilligan)

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