In this episode of the Thriving Business Podcast, Sam and Kate dive into the world of marketing through the lens of the recent US election. While politics is at the forefront of many conversations, this episode discusses how successful political campaigns mirror successful marketing campaigns.

What You'll Learn:

• The power of consistency: Kate and Sam break down the impact of consistent messaging in both politics and business. They explore how Trump’s repetitive messages, despite being controversial or factually inaccurate much of the time, became a powerful marketing tool. Consistency in business messaging — across social media, branding, and communications — is key to building authority.
• Marketing vs. policy: The hosts discuss how in politics, as in business, the marketing often outweighs the policy. No matter how good the policies are, if a candidate’s message doesn’t resonate with the audience, they won’t win. This holds true for entrepreneurs looking to grow their businesses: Having a strong, resonant message that meets their genuine needs is more impactful than simply having a great product or service. Knowing your audience's true pain points is essential.
• The importance of listening: The hosts explain why adapting your message to your audience is vital. Just as Harris' unchanging message failed to land with voters, businesses need to adapt their messaging based on audience needs and reactions.
• Understanding "Why" in Marketing: Kate and Sam draw upon Simon Sinek's concept of "Start With Why" to explain how Trump was able to connect with working-class Americans by positioning himself as an outsider who would dismantle the corrupt system.
• Perception vs. Reality: The hosts discuss how perception — shaped by effective marketing — often wins over reality. While many Americans felt their lives were better under Trump, the factual economic impacts under both his administration and Biden’s have been more complex. Understanding and managing perception is critical for businesses looking to communicate their value effectively.

Key Takeaways:

Repetition breeds recognition: The more you communicate your message, the more likely it will resonate with your audience.

Consistency works: Like political campaigns, businesses need to have a consistent message across all platforms to build their brand.

Adaptability is crucial. While consistency is important, businesses should also be flexible in how they present their message depending on their audience.

Strong messaging is essential for standing out—whether in politics or business. Don’t assume that just because you said something once, your audience has heard it.

Resources Mentioned:

• Simon Sinek's Start with Why (book)
• The Golden Circle framework

Join the Conversation: What marketing lessons have you learned from the political world? Do you agree with Kate and Sam’s takeaways? Reach out to us on social media and share your thoughts!


Connect with the Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: [email protected]

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: [email protected]