Can a little peanut butter company from the bottom of the world really change it? Pic's Peanut Butter says yes.

In this episode, Aimee McCammon, CEO of Pic's and stepdaughter of founder Bruce 'Pic' Picot, tells the story of how a semi-retired, legally blind "enthusiast" blew up his kitchen blender making peanut butter, sold it for $10 a jar at the Nelson market, built a distribution network out of his old hippie mates, and grew a global brand from a small town in New Zealand. 

From simple beginnings, Pic's is now the number one imported premium natural peanut butter in China, has the largest distribution in Australia, and is found in many more countries. Pic's is also a B Corp, gives to everything from guide dogs to children in need, and runs multiple environmental initiatives to do their best to do business better.

So what does it take to build a brand that is good, does good and makes good money? 

The Pic's Playbook
🎯 One goal. Don't be the biggest, be the most loved. Everything falls out of that.
🧐 Keep it simple. Simple beats clever, but simple is not easy.
❤️ Understand what motivates. Purchase motivators and justifiers are not the same and emotion is what motivates purchase every time. The rational stuff just justifies it.

It's a masterclass in building a brand people love and an honest look at the dark nights of the soul when purpose meets cash flow. Aimee kept every community and environmental initiative running through the hardest years, because a brand that drops its soul to save its margins loses both.

🌏 We also talk about...
- The poem inside every Pic's label (and how to peel it off)
- Why B Corp is a "plug-and-play sustainability strategy" with a scorecard
- Doing good without demanding a short term sales uplift and the value of long-term brand vs short-term ROI
- Surviving COVID: a new factory, broken supply chains, and running $30m turnover on Excel
- Finding a mission-aligned family investor instead of private equity
- "Smoochy". How what started as a gimmick became Pic's number three product
- Aimee's three rules: work hard, make money, have fun

We gave AI a listen and here's what it had to say:

A jar of peanut butter probably shouldn’t be able to change the world, yet that’s exactly the claim behind Pic's Peanut Butter and it’s not just talk. We chat with CEO Amy McCammon about how a contrarian founder in Nelson, New Zealand tasted sugar-filled “peanut butter”, got outraged, and built a premium natural peanut butter brand on one stubborn idea: make it properly, keep it simple, and earn love the hard way.

We trace the real growth story from kitchen experiments and local markets to major supermarket shelves across Australia, then out into Southeast Asia, the US and a genuinely surprising foothold in China. Amy shares what worked, what was luck, and what changed when local partners found a completely different angle for their audience. If you care about brand strategy, FMCG marketing, and international distribution, there are sharp lessons here about clarity, trust, and letting go of control when you need expertise on the ground.

Then we get into the stuff most “purpose-led” case studies skip: the cost of doing good, the value of B Corp as a measurement framework, and what happens when COVID squeezes margins, supply chains break, and a new factory suddenly makes cash flow terrifying. Amy talks through the hard calls, the leadership reset, and why profit and purpose are more symbiotic than most slogans admit.

If you’re building a mission-driven brand, dreaming of a startup, or just want a better model for business, press play, share it with a mate, and leave a review so more people find it. What’s one brand you’d love to see become “the most loved” for the right reasons?

Goodtrepreneur is the podcast about good people with good ideas for a better world. 

Please 👀 follow, 👂listen, 🌟 rate and share 📢 to help spread the word and deliver on our mission to inspire and enable more people to create more world changing ideas - and succeed - more often.

Learn more at goodtrepreneur.co

How do you make a movement that moves the world? David Gottfried knows. His 7 steps are built on co-founding the US and World Green Building Councils and they go like this: 

1. Know your passion, purpose and mission 🚀 It all starts with you. What’s something you truly love and care about? 

2. Set your vision 👁️  Think big. What’s the change you’re going to make that matches your passion and purpose? 

3. Build your blueprint 🗺️  You know where you’re going. Now how will you get there? This is your strategy.

4. Assemble your tribe 💪 Who do you need to join you to make your vision happen?

5. Create your scorecard 💯 How are you measuring success? How will you know you’re winning?

6. Find the funding 💰 How will you fund your movement? How will you fund yourself while you create it?

7. Look after yourself ☺️ Building something takes time and is hard work. How will you replenish your energy? 

With over 85 green building councils worldwide and over 30 billion square feet (10 billion square metres) of buildings built, the method must work. It's a movement that has changed buildings worldwide to be lighter, healthier, bring in nature and create less carbon in both build and operation. 

He's now on a mission to help others create a kinder, more regenerative world. You can learn more and pre-order his new book, Regen360 on his website: https://regen360.net/

We gave AI a listen and here's what it had to say:

The buildings we design today decide the air we breathe tomorrow, the energy we lock in for decades, and whether “sustainability” stays a slogan or becomes a standard. We sit down with David Gottfried, co-founder of the US Green Building Council and a key force behind the global Green Building Council network, to unpack how rating tools like LEED, Green Star and BREEAM made better buildings measurable, comparable and commercially attractive. We talk through what actually gets measured, why third-party verification matters, and how healthier light-filled workplaces, low-carbon materials and smarter transport choices moved from “nice idea” to mainstream expectation.

Then we shift from construction to culture. David shares his seven-step framework for building a movement: passion, purpose and mission; a huge vision; a blueprint that delivers results; a tribe to climb with; benchmarks with transparent measurement; economics that keep the work alive; and the sustainability to endure without burning out. If you’re trying to create change inside property, government, design, business or community, this is a practical map for turning belief into systems that scale.

Finally, we go bigger than green. David explains why “green” and even “sustainable” aren’t enough, arguing for regeneration and a “full equation” that includes the externalities we’ve trained ourselves to ignore. We explore fear-based survival wiring, the pull of endless “more”, and the idea of “soul worth” as an antidote: service, gratitude, enoughness and care for people and planet. If this conversation sparks something in you, subscribe, share it with a mate, and leave a review so more people can find it.

Goodtrepreneur is the podcast about good people with good ideas for a better world. 

Please 👀 follow, 👂listen, 🌟 rate and share 📢 to help spread the word and deliver on our mission to inspire and enable more people to create more world changing ideas - and succeed - more often.

Learn more at goodtrepreneur.co

I've often heard it said that we need more First Nations voices influencing the way we do business. But I must admit, I never really knew what that meant. Until now.

This episode changed my way of thinking about almost everything. 

🌳 I've always known making time for nature is good for my soul. They reframed for me: "Time in nature is time with your Mother." Mother Earth, that is. 

☺️ I've always felt that being good to people you're lucky enough to have working for you is important. Adam says about April: "We want her to excel in her career and as a young woman. It's our responsibility for her to support her in her path.'"

🐢 I feel like I've spent my career so focused on the urgent that there's rarely time for the important. They say: "To create great strategy you need to sit down and slow down, and that's culture. There's better ways to get the best out of ourselves, and it's hard to do that in a really fast world."

When you add it all up, it becomes very clear that the way of working so many of us want is pretty much exactly what indigenous culture says it should be. No text books, no frameworks, just 60,000+ years of learning to live in harmony with nature and each other. 

I hope you get as much out of this episode as I did and that it inspires more First Nations people to start a business, and more of the rest of us to learn from the wisdom the world's oldest living culture has to offer. 

We gave AI a listen. Here's what it had to say:

If food is culture, why do so many of us live on the oldest living culture on Earth and still don’t know the plants in our own backyards? We’re recording on Garigal Country and yarn with Adam and April from Bush To Bowl, an Indigenous-owned, Indigenous-run nursery working to bring First Nations bush foods from bush to bowl, and to help mob reconnect to Country through growing, sharing and learning.  

We talk about how the idea starts small, backyard growing, a landscaper sick of monocultures and “boring” gardens, then grows into school bush food gardens where kids taste native ingredients, ask better questions, and take that knowledge home. Along the way we face a confronting reality: bush foods can be trendy while Indigenous ownership in the supply chain stays tiny. Adam and April explain why that matters, not as a guilt story, but as an opportunity to build real Indigenous business, jobs, skills and pride.  

You’ll also hear what makes their model different: caring for people as a cultural responsibility, supporting young athletes and workers moving from community to city, and creating space for cultural days, walking Country and learning. We cover practical steps too, from growing Australian native plants at home to supporting Indigenous-owned nurseries, plus a huge milestone: Bush To Bowl plants reaching Bunnings shelves as an Aboriginal grower.  

If this yarn shifts how you think about Australian native food, social enterprise and sustainable business, share it with a mate, subscribe, and leave a review so more people find it.
 

Goodtrepreneur is the podcast about good people with good ideas for a better world. 

Please 👀 follow, 👂listen, 🌟 rate and share 📢 to help spread the word and deliver on our mission to inspire and enable more people to create more world changing ideas - and succeed - more often.

Learn more at goodtrepreneur.co

✂️ This is the 20 minute mini-cut of the full episode ✂️

Measuring impact is almost always a challenge 🤔.

It can be hard enough when you’re counting litres or kilowatts, but measuring your impact when you’re restoring the ocean is next level.

A coral reef is different to a kelp forest is different to a mangrove. So how do you standardise impact so it’s easy to package up and present to funders as valuable, measurable and verifiable?

That’s where the name Seatrees was born.

One Seatree is one unit of impact that can be applied to any marine ecosystem 🪸 🐟 🐠 🐡 🦀 🐋 🪸.

One planted mangrove seed is one Seatree 🌱.

One transplanted head of coral is one Seatree 🪸.

On square foot of kelp is (you guessed it) one Seatree 🥬.

Along with exceptional storytelling and a brand new real life ‘experiential home’ called the Sea House, being able to explain Seatrees' impact in simple, relatable terms has led the nonprofit to be one of the most successful of its size in the USA.

Co-founder Michael Stewart tells the story in S2E6 of the The Goodtrepreneur Podcast.

Tune in to learn:

💡 How the Seatrees idea began

🎙️ The importance of storytelling in the TikTok age

🌱 What it takes to restore an ecosystem from the ground up

🤨 Why Michael’s beanie is such a crazy bright shade of pink

Then go grow a Seatree at 👉 www.seatrees.org

We gave AI a listen and here's what it had to say. 

The ocean is the defining feature of our planet, yet we’ve explored only a sliver of it and we still struggle to explain why ocean restoration matters in day-to-day terms. We sit down with Michael Stewart, surfer, founder of Sustainable Surf and co-founder of Seatrees, to talk about a deceptively simple idea: if you want to regenerate marine ecosystems at scale, you need a unit of impact people can understand, trust and fund.

Michael breaks down the Seatrees model across kelp forests, mangroves, coral reefs and seagrass meadows, showing how a “Seatree” works as a measurable, countable outcome with monitoring and verification. We also dig into a hard case study from Northern California, where over 95% of bull kelp has disappeared since 2013–2014. You’ll hear how a multi-year marine heatwave set off a cascade, from disease wiping out the sunflower star to urchins booming and mowing down kelp, and why those ecological shifts translate into real economic pain for coastal communities.

From there, we get practical about what wins attention in a noisy world: storytelling that’s tangible, human and even fun, plus real-world spaces like the Sea House in Encinitas designed to turn curiosity into action. We finish with Michael’s advice for anyone wanting to do meaningful work, start with curiosity, volunteer, reach out, and become indispensable. If you care about marine conservation, ocean regeneration, blue carbon and climate resilience, hit play, then subscribe, share with a mate, and leave a review to help more people find the show.

Goodtrepreneur is the podcast about good people with good ideas for a better world. 

Please 👀 follow, 👂listen, 🌟 rate and share 📢 to help spread the word and deliver on our mission to inspire and enable more people to create more world changing ideas - and succeed - more often.

Learn more at goodtrepreneur.co

Impact has a measurement problem 😕.

It can be hard enough when you’re counting litres or kilowatts, but measuring your impact when you’re restoring the ocean is next level.

A coral reef is different to a kelp forest is different to a mangrove. So how do you standardise impact so it’s easy to package up and present to funders as valuable, measurable and verifiable?

That’s where the name Seatrees was born.

One Seatree is one unit of impact that can be applied to any marine ecosystem 🪸 🐟 🐠 🐡 🦀 🐋 🪸.

One planted mangrove seed is one Seatree 🌱.

One transplanted head of coral is one Seatree 🪸.

On square foot of kelp is (you guessed it) one Seatree 🥬.

Along with exceptional storytelling and a brand new real life ‘experiential home’ called the Sea House, being able to explain Seatree’s impact in simple, relatable terms has led the nonprofit to be one of the most successful of its size in the USA.

Co-founder Michael Stewart tells the story in S2E6 of The Goodtrepreneur Podcast. 

Tune in to learn:

📚 How the Seatrees idea began

🧭 The importance of storytelling in the TikTok age

👩‍💻 What it takes to restore an ecosystem from the ground up

🎭 Why Michael’s beanie is such a crazy bright shade of pink

Then go grow a Seatree at 👉 www.seatrees.org

We gave AI a listen and here's what it had to say:

Kelp forests don’t just sit there looking pretty. They build underwater cities that lock away carbon, shelter marine life, calm coastal waters, and quietly support jobs and communities. When they vanish, the loss ripples through everything, from sea lions and whales to dive shops, fisheries and weekend camping trips that depend on a healthy coast.

I’m joined by Michael Stewart, surfer, conservation entrepreneur, and co-founder of Seatrees, to unpack what’s happening beneath the surface and why it can change so fast. We dig into the Northern California bull kelp crash, the “warm blob” marine heatwave, starfish wasting disease, and the brutal simplicity of the cascade that followed: fewer predators, more purple sea urchins, then kelp eaten down to rock. Michael explains why this is a biodiversity crisis and a climate change story at the same time, and why “nature’s infrastructure” is a better frame than abstract ecology.

Then we get into solutions you can picture. Divers removing urchins. Kelp seeding to rebuild a living seed bank. The Sunflower Star Lab working to return a missing top predator without introducing new risks. We also talk about the Seatrees model: telling the stories well, raising serious funding, and using a clear unit of measurement, the Seatree, so impact can be counted, verified and trusted across kelp restoration, mangrove restoration, coral reef restoration and more. That leads into biodiversity credits, the challenge of moving capital at scale, and why Sea House in San Diego aims to bring ocean culture, science and community action together in real life.

If you care about ocean conservation, kelp forest restoration, biodiversity, and practical climate solutions, this one will leave you with a clearer map and a bit more hope. 

Goodtrepreneur is the podcast about good people with good ideas for a better world. 

Please 👀 follow, 👂listen, 🌟 rate and share 📢 to help spread the word and deliver on our mission to inspire and enable more people to create more world changing ideas - and succeed - more often.

Learn more at goodtrepreneur.co

‘When you're stressed about money, you're stressed about everything.’ Wise words from Lucy Keogh.

So imagine being stressed for your whole retirement. It’s not exactly the vacation you’ve been working your whole life for. 

Lucy’s story starts as as a teenager when, thanks to a separation, her Mum retired after almost 50 years as a primary school teacher with little or no superannuation. It put a lot of stress on Lucy and her siblings as they helped keep the family house.

Lucy’s mum’s story ends well, but not all women are so fortunate. On average they retire with a quarter less in their balances than men and many have none at all, one reason that women over 55 are 8X more likely to end up homeless than men.

Lucy chose to do something about it, starting Tap the Gap, an easy way to build long term wealth, whether you have a job or not. 

Instead of attaching savings to earnings like superannuation does, Tap the Gap lets you put a little aside every time you spend, because everyone spends money. Brands can help you top up when you choose their products and employers can get involved too.

Listen in to hear:

📚 The whole story of how the idea began

🧭 How it evolved the more people she spoke to

 👩‍💻 Learning to code with no background in code

 🎭 The best and worst things about being a founder

🍍 Whether Lucy likes pineapple on pizza or not

Then go and close the gap on your super at 👉 www.tapthegap.com.au

We gave AI a listen. Here's what it had to say:

A quarter less wealth in retirement isn’t a “later problem” when it shapes safety, housing, and choice right now. We sit down with Tap the Gap founder Lucy Kough to break down why Australia’s superannuation system still assumes a single full-time earner, and how that mismatch hits women hardest through career breaks, part-time work, unpaid care, and the compounding effect of time out of the workforce.

We also get into the sharper edges people avoid talking about: separation, the fact that super can be a shared asset under family law, and how financial abuse shows up as a form of control in many domestic violence situations. Lucy explains why “more education” isn’t the full answer if people don’t feel confident or don’t have simple tools that fit real life.

Then we go practical. Tap the Gap links to everyday spending using open banking and round-up technology, sweeping small amounts into super, plus “brand bonus” retailer contributions and short microlearning to build confidence through action. We dig into why employers can be the trust bridge for financial wellbeing, and what it’s really like building a regulated fintech with an AFSL, long hours, and a mission that still needs commercial success to scale.

If you care about women’s financial independence, retirement savings, financial literacy in Australia, and the future of superannuation, hit subscribe, share this with a mate, and leave a review so more people find it.

Goodtrepreneur is the podcast about good people with good ideas for a better world. 

Please 👀 follow, 👂listen, 🌟 rate and share 📢 to help spread the word and deliver on our mission to inspire and enable more people to create more world changing ideas - and succeed - more often.

Learn more at goodtrepreneur.co

Whether you’re into opera, theatre, or rock 'n roll, going to the circus or going to a show, one thing is for real. You’ve got to book a ticket 🎟️.

And it doesn’t matter how often you go out, don't you always give a little grrrr when you see the price of the ticket go up thanks to the booking fee, especially when you know it’s going to a global almost monopoly that can charge pretty much whatever it likes.

In 2016 Josh Ross and Adam McCurdie decided to do something about it by founding Humantix.

They still charge a booking fee because, hey, gotta stay in business, right? But it’s less than the big guys and 100% of profits go to charity.

With 50,000 tickets purchased through their platform every single day, and over $16M donated to date, there’s a lot of good going on. 

In this episode Josh takes us through the story of:

🙇‍♂️ How they studied industries and business models to find one that was ripe for disruption and would generate the most profits...so they could give them away

💪 What it took to build and grow Humanitix into the #1 Australian-owned ticketing platform

🥇 The importance of building the best product if you want to attract the biggest audience

🤹 Why the arts are so important to society and should be accessible to everyone

😌 The joy of giving your staff the chance to give away the company profits to their charities of choice

🏓 Why Josh is and will always be king of the Humanitix ping-pong table

We also debate whether the world needs billionaires and more, so tune in to find out more. 

We gave AI a listen and here's what it had to say: 

Booking fees have quietly turned into one of the most hated parts of going out, and the biggest players can charge almost whatever they like. So what happens when two Aussie mates decide the ticketing system should be faster, fairer, and designed to fund real-world impact rather than shareholder returns? 

We sit down with Josh Ross, co-founder of Humanitix, the nonprofit ticketing platform that keeps fees lower where it can and sends 100% of profits to charity. Josh shares the origin story, from a travel-made pact to escape the corporate conveyor belt through to the brutally practical decisions required to win in event tech. We get into the unglamorous details that actually move the needle for event organisers: removing forced account creation, cutting checkout friction, improving page speed, and building customer support that people genuinely rate highly. 

Then we tackle the hard stuff ticketing platforms often ignore because it is profitable: scalping and the broken resale market. Josh explains Humanitix’s ethical resale approach, why it reduces fraud, and why incentives matter when a platform can “clip the ticket” multiple times. We also talk nonprofit governance, what “enough money” looks like for founders, and why funding a tech charity can be harder than building a normal startup. Along the way, Josh unpacks their global expansion plans, how they choose charity partners, and the staff giving program that turns day-to-day work into direct giving. 

If you care about ethical ticketing, social enterprise, and how to build tech for good that can actually scale, you’ll get a lot out of this one. Subscribe, share it with an event organiser or festival mate, and leave a review if you want more conversations like this, what industry should be rebuilt with incentives that serve the public?

Goodtrepreneur is the podcast about good people with good ideas for a better world. 

Please 👀 follow, 👂listen, 🌟 rate and share 📢 to help spread the word and deliver on our mission to inspire and enable more people to create more world changing ideas - and succeed - more often.

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Can you really make money out of doing good? 

Is it possible to make systems-level change on your own, or more effective to be part of a collective? 

And is all the role of business, government or nonprofits anyway?

Questions like these take a big brain to work out and that big brain has a name: Mark Kramer. 

He’s an impact investor, philanthropist, company founder, Harvard lecturer and co-creator of the world-changing concepts of Shared Value and Collective Impact, two frameworks that have been deployed the world over to make social and environmental impact a driver of business for some of the world’s biggest — and smallest — companies.

In this episode, Mark gives a Harvard-level masterclass on:   

⚡️ The power of business to create at-scale solutions to social and environmental problems in a way that nonprofits simply cannot.

👴 Why most business models are built on outdated information and why those that update them for the current context will be the ones that win the future. 

💡 Practical examples of real-world impact that is making companies real-world money. 

⏳ The importance of thinking long-term and why that can be hard in a world where leaders are rewarded on a quarterly or annual basis.

🙌 The fundamental determinant of success when implementing a Collective Impact project

🇺🇸 What on earth is going on in the USA and why, in a business sense, it makes no sense. 

🌪️ What it’s going to take to give humanity the jolt it needs to treat poverty, climate, deforestation and other big issues with the urgency they deserve. 

Mark also gives a simple explanation of what business strategy is, explains the concept of impact investing and provides career advice for anyone wanting to do business and change the world while they’re at it. Yes, he is truly is an oracle of the space. 

We gave AI a listen and here's what it had to say: 

What if the smartest business strategy starts with solving real problems? We sit down with Mark Kramer—co‑author of shared value and a key voice behind collective impact—to explore how companies can win by treating social and environmental challenges as core to competitive advantage.

We trace Mark’s path from philanthropy to strategy, then break down shared value in plain terms: new products and markets that lift outcomes and margins, operational shifts that pay for themselves, and industry‑wide moves that strengthen the ecosystem every firm relies on. You’ll hear how Enel fused innovation and sustainability to lead in renewables, why Nestlé’s health science bet outpaced legacy “sugar water” models, and how Walmart’s wage lift cut turnover and boosted productivity. We also confront the hard part: boards clinging to cash cows, quarterly pressure, and the courage it takes to rebuild a business model for a hotter, more fragile world.

From there we zoom out to collective impact—the structured way to coordinate government, business, and community around shared goals and measures. Mark shares a citywide “kindergarten readiness” win and the tough truth about supply chains like cocoa, where collaboration is the only path to a future market. We then tackle investing: why simple ESG screens fall short, how impact investing is growing, and what active ownership in public markets can do when investors co‑create sustainability plans with management. The throughline is clear: align incentives with reality, and profit follows purpose.

Goodtrepreneur is the podcast about good people with good ideas for a better world. 

Please 👀 follow, 👂listen, 🌟 rate and share 📢 to help spread the word and deliver on our mission to inspire and enable more people to create more world changing ideas - and succeed - more often.

Learn more at goodtrepreneur.co

Humble, charming and whip-smart, Professor Mark Kramer is co-creator of both Shared Value and Collective Impact, two of the most seminal concepts in sustainability and social impact of the last 20 years. 

But, while the words are thrown around regularly, how many of us really understand what these concepts mean and how to apply them?

In this special edition bonus episode, Goodtrepreneur has teamed up with the Shared Value Project to bring you a 30 minute Mini-Masterclass with Mark where he explains them once and for all. 

He also outlines the fundamentals of a smart business strategy as well as what he thinks it will take the workd to get back on track when it comes to prioritising the health of people and our home planet. 

Here's a quick summary to get you in the mood: 

🤨 What is Shared Value?

Shared Value recognises that the success a company depends on the sustainability of the environment in which it's operating: a healthy and educated workforce, consumers that have enough money to buy your product, the natural resources needed to make it. Therefore there is a business benefit and competitive advantage to be had in helping solve social and environmental problems.

🤨 What are three kinds of Shared Value?

1. Creating a profitable new product or market, such as sunglasses made out of what would have been waste plastic

2. Improving efficiency, such as reducing costs by going solar

3. Strengthening the supply chain, such as training farmers to improve their soil in a way that also improves yield

🤨 What is Collective Impact?

A framework for systems change that recognises most social and enviro challenges are too big for any one organisation to tackle alone, so companies, govt and nonprofits benefit from working together to do so.

🤨 What are the five fundamentals?

1. Common agenda - we all have the same goal

2. Shared measurement - we all measure impact the same way

3. Mutually reinforcing activities - everyone has a clear role

4. Continuous communication - everyone knows what everyone is doing

5. Backbone support - it’s someone’s job to lead the team effort

🤨 What makes a smart business strategy?

A smart business strategy recognises that if you do the same as your competitors, you will end up competing on price and sooner or later that will end in an unattractive business model. So you want to aim for superior profitability. To do that, you need a competitive position that is serving a specific type of customer and delivering them value in a way no competitor can by tailoring everything you do to deliver that. As Michael Porter says, ‘if you're not making some customers unhappy, you don't have a strategy.’

We gave AI a listen and here's what it had to say:

The biggest mistake we make about “doing good” is treating it like a side project. Mark Kramer joins us for a sharp, practical conversation on why social impact and corporate performance are already linked, whether leaders admit it or not. When the workforce is unhealthy, when communities are unstable, when climate risk hits supply chains, profitability takes the hit too. Mark explains shared value as a way to stop managing harm at the edges and start building business models that solve real problems while creating competitive advantage.

Goodtrepreneur is the podcast about good people with good ideas for a better world. 

Please 👀 follow, 👂listen, 🌟 rate and share 📢 to help spread the word and deliver on our mission to inspire and enable more people to create more world changing ideas - and succeed - more often.

Learn more at goodtrepreneur.co

It’s been said that perfect is the enemy of progress. Yet it is in the seeking of perfection that progress is made. So how do you overcome this paradox?

It’s an important question because, when we’re talking about things like plastic in the ocean or children in poverty, perfect has to be the goal, right?

But perfect is also often unachievable. And too often that gets used as an excuse for inaction. 

‘Sure solar panels are good but I heard they don’t get recycled.’

‘Yeah you chose an eco-tourism holiday but what about the flight?’ 

What if the answer was to always seek perfection but also accept that constant improvement is the real goal? That’s the philosophy that has led Bronte Campbell to win three Olympic gold medals. And, with a track record like that, her wisdom is worth a listen:

‘An Olympic medal was a meaningful thing for me to pursue for a long time. But once I achieved it, it didn't hold all the meaning that I thought it would. And that's when I first realised, the victory is in the striving. To have something meaningful to aim towards, that's the hard thing.’ 

It’s a valuable lesson for all of us trying to ‘build a better world’ and one that Bronte is now applying as she dives into her latest pursuit, Earthletica, the ever-so cool activewear brand seeking to deliver world-class sustainability together with the function and performance that an Olympic athlete needs:

‘I want to tell to everyone that we've solved everything. But the fact is that we can't. We can just do better than what is available now. You just got to keep doing it. Like, what's the other option? You don't do anything. If you can't do everything, you don't do anything? Like, that's not it. You pick the pieces that you can do, you do them, and then you pick the next pieces that you can do. Do it to the best of your ability, then move to the next thing.’

In this episode, we get a masterclass on what it takes to become best on the world, then keep getting better, as well as:

🥇 What it feels like to win gold at the highest level

🦁 How many of the materials and answers we need are out there, it just takes courage for brands to take a chance and give them a go

✨ Why the magic mix of function, comfort, style and sustainability drives success for Earthletica

😎 Which creative genius came up with such a cool company name

Plus Bronte gives us a personal performance of the poem she wrote for the 🏊🏊‍♀️🏊‍♂️ Australian swim team to help catapult them to their outstanding performance at the 2024 Paris Olympics.

We gave AI a listen and here's what it had to say:

What does it take to build activewear that feels incredible in a workout without costing the earth? We sit down with three-time Olympic gold medallist Bronte Campbell to unpack the real work behind Earthletica, from recycled performance fabrics to a plastic-free future—and why the victory is in the striving, not the finish line.

Bronte starts by reframing the problem: most tights blend nylon and elastane for compression and recovery, but those oil-based fibres shed microplastics and complicate end-of-life. Natural fibres like cotton, hemp and wool are gentler on the planet yet often fall short on support and sweat management. The answer isn’t to pick a side; it’s to design gear that athletes prefer on performance, then keep lifting sustainability. 

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