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July 18, 2024

Google Ads 101: How the Google Ads Auction Works

11 minutes

In this episode, John explains the intricacies of the Google Ads auction.

Discover why some competitors' ads rank higher than yours, or why your ads might not show up at all.

John digs into the essentials of search and shopping ads, the basics of bidding, the factors that influence ad rank, and how to improve your quality score.

Gain valuable insights into optimizing your ad campaigns for better visibility and higher click-through rates.

If you're looking to master Google Ads and maximize your online advertising efforts, this podcast is essential listening!

Episode Highlights:

Introduction to the Google Ads Auction

What is an Auction in Google Ads?

Setting Up Your Campaign: Keywords and Targeting

Ad Rank and Quality Score Explained

Crafting Effective Ads

Recommended Tools:

Google Ads Keyword Planner: https://ads.google.com/home/tools/keyword-planner

Google Analytics: https://analytics.google.com

#GoogleAds #DigitalMarketing #StubGroup #AdRank #QualityScore #DigitalAdvertising #AdAuction

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By StubGroup