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Google Ads 101: Poor Ad Strength, Quality Score and More


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Join Becky, John, and Will from StubGroup in this episode as they dive into the complexities of Google Ads, focusing on ad strength and quality score.

Ideal for marketers at all levels, this episode will help you understand and improve your advertising strategies with Google.

Key takeaways include:

  • Understanding Google's Ratings: Learn the meanings behind Google's ad ratings from 'poor' to 'excellent' and how they actually affect your ads.
  • Decoding Ad Strength vs. Ad Rank: Discover the differences between ad strength, ad rank, and how these metrics influence your ad's performance in auctions.
  • Optimizing Despite Scores: Get practical tips on enhancing your ad's effectiveness, regardless of its initial diagnostic score.
  • Quality Score Insights: Understand the role of quality score in your campaigns and how it differs from ad strength.
  • Don't miss out on expert advice to optimize your Google Ads for better visibility and performance.

    #GoogleAds #AdScore #AdStrength #AdRank #AdManagement #DigitalMarketing

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    Clicks to CustomersBy StubGroup