Paid media is no longer just an option—it’s the most reliable path to acquire clients online. In this session, Hugo and Andrea walk through the latest Google Ads changes for 2025, joined by Head of Paid Media, Ali Gonzalez. They explain how AI is reshaping campaigns, why smart bidding matters, and how law firms can train algorithms for better intake results in both English and Spanish.

📌 Here’s what you’ll learn in this video:

• AI in Paid Media: Why the most effective AI tools for law firms are built into Google, Meta, and TikTok ads platforms.
  
  
• Smart Bidding Explained: How Google’s AI bidding works (max clicks, CPA, ROAS, enhanced CPC) and when to use each.
  
  
• Performance Max in 2025: Once a “black hole,” now improved with transparency, reporting, and brand guideline controls.
  
  
• Intake Best Practices: Route English leads to English-speaking staff, Spanish leads to Spanish-speaking staff for faster conversion.
  
  
• Data is King: How to feed Google your first-party data, upload leads from your CRM, and train AI on what a “good” client looks like.
  
  
• Gemini + Ads: Why Google Gemini is blending AI results with ads, and how law firms can prepare to appear in AI-driven search.
  
  
• Billing Changes: Credit card payments are being phased out—ACH and monthly billing will become standard.
  
  

💡 Key takeaway: Google Ads in 2025 relies heavily on AI and first-party data. To succeed, firms must embrace smart bidding, test Performance Max, and continuously train the algorithm with real conversion data.

👉 Book a free strategy call with Abogados Now: https://www.abogadosnow.com/grow/

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