Perfectionism might look like the engine driving your law firm’s success — but what if it’s actually the silent killer behind burnout, turnover, and stalled growth? In this session, Hugo E. Gomez sits down with Jordana Confino, an Ivy League–trained attorney, certified professional coach, and founder of JC Coaching & Consulting, to explore how toxic perfectionism takes root in legal culture — and how firms can replace it with purpose, connection, and sustainable high performance.

Jordana, coauthor of the 2024 Lawyer Perfectionism and Well-Being Report and creator of “Chronicles of a Recovering Type A+ Perfectionist,” has worked with top law firms nationwide to help attorneys trade burnout for balance and rebuild healthier workplace cultures.

📌 Here’s what you’ll learn in this video:

• How perfectionism hides behind “excellence” — and why it’s hurting your firm’s productivity and morale
  
  
• The science behind burnout and why overachievers are most at risk
  
  
• Why perfectionism fuels procrastination, fear of feedback, and turnover
  
  
• The difference between pursuing excellence and chasing perfection
  
  
• Signs your team may be struggling — and how to detect burnout before it spreads
  
  
• Leadership’s role in building psychological safety and self-compassion in law firms
  
  
• The data from Jordana’s national study showing how perfectionism correlates with depression, stress, and attrition
  
  
• How firms can shift from a culture of “flawless performance” to one of “sustainable high achievement”
  
  
• Simple mindset rewiring tools that promote confidence and performance without self-criticism
  
  

💡 Key takeaway: Perfectionism doesn’t produce excellence — it prevents it. To build resilient, high-performing teams, law firms must replace toxic standards with supportive systems that reward growth, connection, and authenticity.

👉 Book a free strategy call with Abogados Now: https://www.abogadosnow.com/grow/

👉 Work with Jordana Confino: https://www.jordanaconfino.com/

🔔 Subscribe for weekly videos on AI, Hispanic marketing, and law firm growth.

 Paid media is no longer just an option—it’s the most reliable path to acquire clients online. In this session, Hugo and Andrea walk through the latest Google Ads changes for 2025, joined by Head of Paid Media, Ali Gonzalez. They explain how AI is reshaping campaigns, why smart bidding matters, and how law firms can train algorithms for better intake results in both English and Spanish.

📌 Here’s what you’ll learn in this video:

• AI in Paid Media: Why the most effective AI tools for law firms are built into Google, Meta, and TikTok ads platforms.
  
  
• Smart Bidding Explained: How Google’s AI bidding works (max clicks, CPA, ROAS, enhanced CPC) and when to use each.
  
  
• Performance Max in 2025: Once a “black hole,” now improved with transparency, reporting, and brand guideline controls.
  
  
• Intake Best Practices: Route English leads to English-speaking staff, Spanish leads to Spanish-speaking staff for faster conversion.
  
  
• Data is King: How to feed Google your first-party data, upload leads from your CRM, and train AI on what a “good” client looks like.
  
  
• Gemini + Ads: Why Google Gemini is blending AI results with ads, and how law firms can prepare to appear in AI-driven search.
  
  
• Billing Changes: Credit card payments are being phased out—ACH and monthly billing will become standard.
  
  

💡 Key takeaway: Google Ads in 2025 relies heavily on AI and first-party data. To succeed, firms must embrace smart bidding, test Performance Max, and continuously train the algorithm with real conversion data.

👉 Book a free strategy call with Abogados Now: https://www.abogadosnow.com/grow/

🔔 Subscribe for weekly videos on AI, Hispanic marketing, and law firm growth.

Option 1

🚓 TurnSignl: Real-Time Legal Protection at the Push of a Button 🚓

Imagine being pulled over and instantly connecting with a live attorney — before the situation escalates. That’s the vision behind TurnSignl, founded by Jazz Hampton, a former attorney turned tech innovator who’s redefining how people access legal help.

TurnSignl is a groundbreaking app that connects drivers with licensed attorneys in real time during traffic stops, car accidents, or any roadside incident. What began as a mission for safety and accountability has evolved into a nationwide legal tech platform empowering both citizens and lawyers.

⚖️ Here’s what you’ll learn in this video:

• How TurnSignl connects users to attorneys within seconds during police encounters
• The story behind the app and its mission to de-escalate high-stress situations
• How attorneys can join the TurnSignl network and earn from live consultations
• The built-in compliance systems that keep both drivers and lawyers protected
• How TurnSignl is expanding into immigration and bilingual legal support
• Why Fortune 500 companies are adding TurnSignl as an employee safety benefit
• How this platform bridges technology, social impact, and legal accessibility
• What law firms can learn from TurnSignl’s real-time engagement model
  
  

👉 Learn more about TurnSignl: https://turnsignl.com 

👉 Book a free strategy call with Abogados                                                                                      Now:   https://www.abogadosnow.com/grow

✅ Whether you’re a solo practitioner or part of a national firm, this session shows how TurnSignl is transforming client access, attorney visibility, and the future of legal tech.

🔔 Subscribe for weekly videos on AI, Hispanic marketing, and law firm growth.

📢 Meta Ads 101 for Attorneys: Stop Wasting Money on the Wrong Things 📢

Most law firms think running ads is about flashy videos and slogans. Wrong. The truth? If your intake, tracking, and automations aren’t set up right, your ad dollars are being burned.

In this training, Hugo E. Gomez (Founder of Abogados Now) and Aly Gonzalez (Head of Paid Media) break down the foundations every law firm must have before spending a single dollar on ads. This is the real Meta Ads 101 for attorneys—what works, what fails, and how to build a scalable system that turns ad spend into signed cases.

🚨 Here’s what you’ll learn in this video:

- Why creative ads don’t matter without intake systems in place

- How to confirm your target cases, locations, and languages before launching ads

- The real budgets law firms need to commit (by practice area)

- How to set up phones, tracking numbers, and automations the right way

- Business rules that make or break your campaigns

- Why “boring work” like Google Sheets + Zapier drives more ROI than new cameras

👉 Book a free strategy call with Abogados Now: https://www.abogadosnow.com/grow

👉 Download your free Ads 101 Checklist (PDF): https://www.abogadosnow.com/resources

✅ Whether you’re a solo attorney or running a multi-office firm, this is the foundation you need to run ads without wasting budget.

🔔 Subscribe for weekly videos on legal marketing, Hispanic outreach strategies, and attorney growth hacks.

📱 How Bob Simon Runs His Law Firm From His Phone 📱

Meet Bob Simon — social justice trial lawyer, multiple Trial Lawyer of the Year award winner, and founder of the Justice Team + Justice HQ + Attorney Share. Known online as @PlanetFunBob, he’s proving that you don’t need a giant office or a massive call center to scale. Instead, he built a fully mobile law practice powered by automation, AI, and community — all from his phone.

⚖️ Here’s what you’ll learn in this video:

• How Bob operates his law firm 100% from his phone
• The tech + AI stack that automates referrals, intake, and case tracking
• Why mobile-first firms have a competitive advantage over “old school” shops
• How Attorney Share turns missed calls into signed cases automatically
• Why community-driven platforms like Justice HQ are reshaping the legal industry
• The dangers of ignoring AI and automation (and how PE-backed firms will eat up laggards)
  
  

👉 Book a free strategy call with Abogados Now: www.abogadosnow.com/grow

👉 Explore Attorney Share: https://attorneyshare.com

👉 Join Justice HQ: https://justicehq.com

✅ Whether you’re a solo attorney or part of a 25+ lawyer team, this episode shows you how to streamline intake, monetize referrals, and win back your time — without hiring a 200-person call center.

🔔 Subscribe for weekly videos on law firm marketing, Hispanic outreach strategies, and attorney growth hacks.

💥 How One Solo PI Attorney Made $5M Without Ads 💥

Meet Leah Wise — “The Crash Gal” — the first Latina-owned personal injury law firm founder in South Texas who generated $5M in revenue last year without spending a single dollar on pay-per-click ads.

Instead, she built a powerhouse brand on Instagram and TikTok, creating viral, relatable content that made her the most recognized PI attorney in her market. In this interview, Leah reveals how she leaned into authenticity, personal branding, and social media trends to grow her practice into a multimillion-dollar firm.

⚖️ Here’s what you’ll learn in this video:

• How Leah grew her PI law firm without PPC ads
  
  
  
• Why being authentic online is the ultimate business strategy
  
  
  
• The content formula that drives viral growth (hooks, captions, trends)
  
  
  
• How TikTok fuels her Instagram success
  
  
  
• Why niching down to women-focused marketing skyrocketed her intake
  
  
  
• Advice for attorneys ready to ditch “boring mahogany desk” marketing
  
  
  

👉 Book a free strategy call with Abogados Now: www.abogadosnow.com/grow 

👉 Follow Leah Wise on Instagram (@crashgal): https://www.instagram.com/crashgal

 👉 Check out her law firm: https://leahwiselaw.com/ 

✅ Whether you’re a solo attorney or part of a growing firm, this interview will show you how authenticity + social media can build revenue, brand equity, and client trust without buying ads.

🔔 Subscribe for weekly videos on law firm marketing, Hispanic outreach strategies, and attorney growth hacks.

🤖 5 AI Tools Law Firms Should Use for Social Media in 2025 🤖

AI is no longer optional for law firm marketing—it’s a necessity. In this session, Andrea moderates a live demo with Jorge Imhoff, our AI Manager based in Chile, who walks through the top AI platforms that can save your firm time, money, and creative energy. From caption writing to video avatars, this segment shows exactly how AI is changing law firm content creation.

🤖 Here’s what you’ll learn in this video:

• ChatGPT: How to create captions, scripts, and content calendars tailored for law firms.
  
  
• HeyGen: Turn yourself (or an actor) into an AI video avatar for multilingual, cost-effective content.
  
  
• Perplexity: A research-driven alternative to ChatGPT, perfect for fact-checking and competitor analysis.
  
  
• DALL·E: Generate original, copyright-free images to replace risky stock photo use.
  
  
• Make: Automate everything—captions, images, scheduling—into a single streamlined system.
  
  

💡 Key takeaway: AI tools can cut costs, reduce workload, and amplify your law firm’s social media presence—but human oversight is still critical for quality and authenticity.

👉 Book a free strategy call with Abogados Now: https://www.abogadosnow.com/grow/

🔔 Subscribe for weekly videos on AI, Hispanic marketing, and law firm growth.

🔥 Attorney Burnout & Well-Being with Erin Conlon 🔥

Burnout is hitting the legal industry harder than ever—and attorneys are paying the price. In this session, Erin Conlon, executive coach and former attorney, shares her proven framework to help lawyers spot the warning signs, rebuild their energy, and create sustainable success inside and outside the courtroom.

⚖️ Here’s what you’ll learn in this video:

• The hidden signs of burnout most attorneys miss
  
  
  
• Why law firm culture and systemic pressures fuel exhaustion
  
  
  
• The 6 dimensions of well-being every lawyer must track
  
  
  
• How to score your own well-being (and what lopsided results mean)
  
  
  
• Practical tools to restore clarity, purpose, and balance
  
  
  
• The difference between coaching and therapy for attorneys
  
  
  
• How firms can address burnout across their entire staff
  
  
  

👉 Book a free call with Erin: https://www.erinconlon.com/discovery-session 

👉 Reach out to Erin: [email protected]

✅ Whether you’re questioning your career path, struggling to balance life and work, or leading a firm that wants to support its people, this episode gives you the structure and strategies to fight burnout head-on.

🔔 Subscribe for weekly videos on law firm growth, Hispanic marketing, and attorney well-being.

 ⚖️ The Ultimate Paralegal Speaks: AI Tools That Actually Work ⚖️

Most AI tools for law firms are hype. Eda Rosa, CEO Paralegal and founder of Eda Rosa LLC + The Limitless Paralegal Academy, joins Hugo E. Gomez (Founder, Abogados Now) to reveal what’s actually working inside firms—and what’s not.

With 20+ years of hands-on legal experience and her Let’s Talk Paralegal podcast, Eda is on the front lines training paralegals, assistants, and legal pros nationwide. In this interview, she breaks down:

- The 3 AI tools that deliver real results (Lexis+ AI, Lexis Create, Harvey.ai)

- How firms can cut waste and boost efficiency without losing client empathy

- Why paralegals who only “check boxes” risk being replaced—and how to stay indispensable

- The future org chart: fewer silos, more project-based pros, higher-quality output

- Why customer service will always beat automation

👉 Explore The Limitless Paralegal Academy: https://limitlessparalegalacademy.com/course/ 

📧 Contact Eda: [email protected] 

👉 Learn more about Abogados Now: https://www.abogadosnow.com/grow 

✅ If you want to understand how AI is reshaping staffing, processes, and paralegal roles—straight from someone who trains the dream teams—this is a must-watch.

🔔 Subscribe for weekly videos on law firm growth, AI in legal, Hispanic marketing, and smarter staffing.