Want to drive more traffic to your website and generate more leads and sales? In this episode of Harmonious at Lunch, host Brandon Gano and Google Ads expert John Horn discuss the power of paid search advertising for business growth. They explore the key considerations for creating a successful Google Ads campaign, including setting clear goals, understanding your target audience, and optimizing your website for conversions.

Key takeaways:

• Learn how to determine if Google Ads is the right advertising platform for your business.
• Discover the importance of setting realistic expectations and defining key performance indicators (KPIs) for your campaigns.
• Understand the different types of Google Ads campaigns and how to choose the best ones for your goals.
• Explore the role of keyword research, ad copywriting, and landing page optimization in driving conversions.

Take action:

• Like this video and subscribe to the Harmonious at Lunch channel for more expert advice on digital marketing and business growth.
• Visit StubGroup's website at https://stubgroup.com/ to learn more about their Google Ads management services and download free resources.
• Connect with John Horn on social media:Facebook: https://www.facebook.com/StubGroup
• YouTube: https://www.youtube.com/@Stubgroup
• LinkedIn: https://www.linkedin.com/in/johnjhorn1
• Get a free Google Ads evaluation from StubGroup: https://stubgroup.com/free-google-ads-evaluation/

In this episode, you'll also learn:

• How to calculate your customer lifetime value and conversion rates to determine your advertising budget.
• The importance of aligning your Google Ads strategy with your overall business goals and marketing plan.
• How to track and measure the success of your Google Ads campaigns.
• The role of online reputation management in attracting and converting customers.
• John's insights on the common mistakes businesses make with Google Ads and how to avoid them.

Whether you're a seasoned Google Ads user or just starting out, this episode provides valuable tips and strategies for maximizing your return on investment and achieving your business goals. Tune in and discover how to harness the power of paid search to drive growth and success!

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