Google Ads is always changing, and in 2023, it is always a good idea to stay on Google’s good books. Together with John Horn of StubGroup, we'll dive into the realities behind paid marketing, and some common misconceptions when running a Google Ad. We'll also talk about how you could design a strategy that moves the needle heading into the new year. John also shared with us his valuable insights about Google Ads and what to expect in 2023. Whether you're looking to improve your existing campaigns or just get started with paid marketing, this episode has a lot of practical advice that you can use right away. Don't miss out on this exclusive episode! Tune in now and join the conversation using #TheSiteShed on your favorite social media platform!  
Discussion Points:  00:00 Intro
00:44 Welcome John Horn
03:30 Having the right keywords in your Google Ad campaign
06:30 Advantage of incorporating page and organic strategy
07:00 Thoughts on the new Google Algorithm
10:10 How to remain compliant with Google's Policy
11:05 Why your Google Ad account gets suspended
15:30 Google's data collection and its legalities
18:03 Handling call tracking and recording on Google Ad
21:50 Budget realities in Google Ads
24:10 Local ad service opportunities for smaller businesses
26:50 Mitigating Google exposure (monopoly diversification)
29:00 What changes to expect from Google in 2023
33:17 Understanding your budget on Google Ads
35:51 Maximising the lifetime value of leads
41:32 Best practices on running a Google Ad
43:00 Time expectation on Google Ads Resources:Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://www.tradiehub.netGet your FREE Opportunity Assessment right NOW! https://www.tradiewebguys.com.au/grow/Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShedStub Group Website - https://stubgroup.com/
Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now. 

Google Ads in 2023: Strategies for staying in Google’s good books | ft. John Horn | Ep. 365

The Site Shed is a tradie podcast designed to assist and educate trade based business owners around the globe with business related topics and current affairs.

 The podcast is targeted to tradespeople and contractors like plumbers, builders, electricians, tilers, roofers, locksmiths, landscape gardeners &amp; horticulturalists, printers, chefs, hairdressers, however it is a small business podcast so it also suits anyone that is in business.

 Facilitated by former plumber Matt Jones, this podcast addresses topics related to the trades, such as; apprenticeships, technology, business tools, web, digital, cloud, content creation, SEO, marketing, as well as regular guest appearances from co-host specialists, successful case studies, good and bad experiences and lot's of do's and don't that have been learned through the school of hard knocks.

 Matt's unique approach to communicating relevant topics is both refreshing and enjoyable. His experience as a plumber of 12 years, combined with his knowledge of the digital and business space as the owner of Tradie Web Guys, a company that helps tradespeople and contractors grow their online presence, you're sure to transform your earbuds, into a university.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

In this episode, we're joined by Brigham Dickinson from Power Selling Pros to discuss mastering contractor-customer relations. Discover key strategies for building trust and improving customer interactions. Learn how to create positive customer experiences that can lead to increased business. Tune in to uncover the secrets behind successful contractor-client relationships. Don't miss out—watch the full episode for more insights and practical advice!

#ContractorCustomerRelations #BuildingClientTrust #CustomerServiceExcellence

Watch the video version of this podcast at https://youtu.be/UmVMLr0K58Q

Discussion Points: 

00:00 Impress to sell, be the only option.
03:10 Digital agency solves lead generation and sales.
07:16 Issue with call booking; need staff training.
11:35 Mike Aguilera handed off CEO tag to Mike.
13:58 Transition roles and prioritize call handling efficiently.
16:48 Transition from warm leads to cold leads.
21:35 Customer frustration stems from unmet emotional needs.
25:49 Skipping steps and seeking deals is common.
28:06 Client understanding time and cost relationship.
31:39 Questions to ask for ensuring a good fit.
35:16 Issue with site visits not leading to jobs.
36:12 Focus on high probability sites for closure.
41:11 Discussing business progression with coach before call.
45:41 Goal is to run business without involvement.
47:23 Build a top call handling team now.

Resources:

Visit the Power Selling Pro’s website at  https://www.powersellingpros.com
Stay social with Brigham on LinkedIn at Barry Gates or Brigham Dickinson (owners)
Keep in touch with Brigham at Brigham@powersellingpros.com

 Have a conversation with us! Go to tradie.wiki/pod and book a call. 
Check this out:  Guarantee 30 Qualified Project Quotes Over The Next 90 Days! Learn more here: https://tradie.wiki/pod  Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://tradiehub.net  Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed   Connect with me on LinkedIn. For more podcast episodes, you can also visit our website.  Thank you for tuning in!  If you enjoyed this podcast and this series, please take 5 to leave us a review:  Google Facebook  Podcast 

How to increase job close rate by over 20% | ft. Brigham Dickinson | Ep.408

In this insightful episode, discover the key to successful contractor customer relations with tips and strategies to build and maintain lasting client relationships. Learn how to effectively communicate with customers, establish trust, and create a positive experience that leads to repeat business and referrals. From unexpected intentional touches (UITs) to unique sales processes, this episode is packed with practical advice to help contractors stand out and build strong connections with clients.

#ContractorCustomerRelations #BuildClientTrust #CommunicationSkills

Watch the video version of this podcast at https://youtu.be/LG947hW1nrU

Discussion Points: 

00:00 Part 2: Building customer relationships and sales.
03:29 Sales success lies in discipline and focus.
07:14 Leads may not be ready to engage.
10:52 Reality show pickup shoots require memorisation, annoys.
13:15 Salesperson ignores coaching, leading to subpar venue.
19:31 Set new standard, eliminate mediocrity, success inside-out.
21:31 Maintain daily habits for agile goal setting.
26:50 Wedding planner made assumptions, missed important details.
28:32 Genuine curiosity leads to successful sales interactions.
33:01 Sales processes should focus on empathy and communication.
35:03 Unique differentiator: preplanning avoids common contracting issues.
37:41 Acknowledgment of email, promotion of Tom's content.

Resources:

Sell Unafraid with Tom Reber here: https://thecontractorfight.com/sell-unafraid
Visit The Contractor Fight website at www.thecontractorfight.com
Get social on Instagram at @contractorfight
Stay in touch with Tom here: tom@thecontractorfight.com

 Have a conversation with us! Go to tradie.wiki/pod and book a call. 
Check this out:  Guarantee 30 Qualified Project Quotes Over The Next 90 Days! Learn more here: https://tradie.wiki/pod  Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://tradiehub.net  Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed   Connect with me on LinkedIn. For more podcast episodes, you can also visit our website.  Thank you for tuning in!  If you enjoyed this podcast and this series, please take 5 to leave us a review:  Google Facebook  Podcast 

Sell Unafraid: Peel, Don't Pounce | ft. Tom Reber | Ep.407

Discover the power of Trade Business Growth Strategies in our latest episode featuring Tom Reber from The Contractor Fight! Dive into expert insights on how to boost your contractor business through innovative growth techniques. Join Tom as he reveals the secrets behind efficient contractor marketing, increasing leads, and mastering sales strategies. Whether you’re just starting out or looking to scale up, these actionable tips from a seasoned professional will set you on the path to success. Don't miss out—tune in now and transform your trade business today!

Watch the video version of this podcast at https://youtu.be/H9y7Mj5Dq4o

Discussion Points: 

00:00 Long search, found purpose in The Contractor Fight.
06:40 Overwhelmed by information, but learning to apply.
13:09 Book "Sell Unafraid" emphasises discipline for sales success.
18:40 1-on-1 coaching setup, misses client's priorities.
23:42 Prioritise self-care and relationships for success.
28:21 Daily decisions impact goals, prioritise control.
36:12 Long-term projects require patience and nurturing.
39:50 TV show pickup shoots used to annoy.
45:50 Maximise control, win the morning, enhance sales.
48:29 Set a new standard, success inside out.
57:31 The importance of genuine curiosity in sales.
01:02:54 Consulting on unique selling points and differentiation.

Resources:Sell Unafraid with Tom Reber here: https://thecontractorfight.com/sell-unafraidVisit The Contractor Fight website at https://www.thecontractorfight.comGet social on Instagram at @contractorfightStay in touch with Tom here: tom@thecontractorfight.com
 Have a conversation with us! Go to tradie.wiki/pod and book a call. 
Check this out:  Guarantee 30 Qualified Project Quotes Over The Next 90 Days! Learn more here: https://tradie.wiki/pod  Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://tradiehub.net  Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed   Connect with me on LinkedIn. For more podcast episodes, you can also visit our website.  Thank you for tuning in!  If you enjoyed this podcast and this series, please take 5 to leave us a review:  Google Facebook  Podcast 

Sell Unafraid: Success is an Inside-Out Game | ft. Tom Reber | Ep.406

Discover how to streamline your contracting business with Daniel Simon of Coast in this enlightening episode. Dive into the world of smart fleet management and innovative expense cards designed to optimise your operations, reduce costs, and enhance control over your fleet expenses. Learn how modern technology can transform your approach to managing field expenses, from fuel to supplies, with real-time insights and customisable controls. Whether you're a small contractor or manage a large fleet, this episode is packed with valuable tips for boosting efficiency and profitability.

Watch the video version of this podcast at https://youtu.be/WFGuj0hqdpY

Discussion Points: 

00:00 Outdated fleet cards hinder flexibility, data reliability.
04:19 Identifying and preventing misuse of fleet cards.
08:25 Fleet card with mobile authentication and alerts.
12:48 Special fuel cards limited to specific locations.
14:14 Precise credit card controls for business expenses.
18:42 Coast offers 1% cashback on nonfuel.
21:01 Partnership with Visa for global market expansion.
25:22 Enormous potential for technology innovation in businesses.
27:19 Encouraging listeners to visit coastpay.com, interactive dashboard.

Resources:

Visit Coast website at https://coastpay.com/
Keep in touch with Daniel at daniel@coastpay.com

 Have a conversation with us! Go to tradie.wiki/pod and book a call. 
Check this out:  Guarantee 30 Qualified Project Quotes Over The Next 90 Days! Learn more here: https://tradie.wiki/pod  Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://tradiehub.net  Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed   Connect with me on LinkedIn. For more podcast episodes, you can also visit our website.  Thank you for tuning in!  If you enjoyed this podcast and this series, please take 5 to leave us a review:  Google Facebook  Podcast 

Navigating Employee Expenses With Confidence | ft. Daniel Simon | Ep.405

Dive deep into the critical aspects of on-site hazard management with Taryn Toic, an expert in handling hazardous materials. This episode covers everything from asbestos safety to silica and lead exposure control, offering tradies and contractors vital information to protect themselves and their team. Learn about the latest in safety protocols, the role of technology in enhancing workplace safety, and the importance of proper hazard management strategies. Essential viewing for anyone in the construction industry looking to improve their on-site safety practices.

#OnSiteHazardManagement #AsbestosSafety #ConstructionSiteSafety


Watch the video version of this podcast at https://youtu.be/v0rcPFTA1GM

Discussion Points: 

00:00 Awareness of hazards in building construction important.
06:17 Residential asbestos assessment now required in British Columbia.
08:54 Importance of asbestos awareness in everyday trade.
11:49 Employers and contractors need exposure control plan.
16:27 Disturbance of asbestos and silica requires control. Hazards have long latency period.
18:43 PPE is essential for worker safety.
20:52 "Don't be jealous of the unbearable heat."

Resources:

Visit The Aura Health & Safety’s website at https://www.aurahealthsafety.com/
Get social with Taryn at https://www.linkedin.com/company/aura-health-and-safety-corporation
Stay in touch with Taryn through taryn.toic@aurahealthsafety.com

 Have a conversation with us! Go to tradie.wiki/pod and book a call. 
Check this out:  Guarantee 30 Qualified Project Quotes Over The Next 90 Days! Learn more here: https://tradie.wiki/pod  Learn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://tradiehub.net  Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed   Connect with me on LinkedIn. For more podcast episodes, you can also visit our website.  Thank you for tuning in!  If you enjoyed this podcast and this series, please take 5 to leave us a review:  Google Facebook  Podcast 

Google Ads in 2023: Strategies for staying in Google’s good books | ft. John Horn | Ep. 365

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