The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

What is the best strategy to perform with a search campaign with one product website? Okay, so you just target those keywords. So if you're just selling iPhones, let's say just one product, put Samsung, Google Pixel, or any other smartphone as negatives.

And if you just sell iPhone, let's say iPhone 14, then you put all the other iPhones as negatives. So this strategy will be very simple. You just be extremely aggressive and ruthless when it comes to negative keywords and that is going to be your best friend. And that's how you're going to be very profitable.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Will the Google Ads campaign service die? Will agencies lose their job after PMax become more automated? So this is the debate which is going on. All the freelancers, marketers, professionals, and agencies are sweating out there, oh my God, we won't have any work. In fact, it is the complete opposite. They can automatize, they can automate, and they can AI as much as they want. If you don't have the right creative to test, the algorithm cannot do anything.

So you need to test, you need to create videos, you need to create good graphics and then keep testing them. And then you will find that it is starting to work really well. Unfortunately, most people don't do that. They just throw a handful of images and expect miracles, which doesn't happen very often. So PMax is a very interesting campaign. Obviously, it's made it very easy, but then we have the flexibility to test a lot of things. There are only two things audiences and creatives. And you need to marry them together.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

If we use automated bidding strategies, is there any need to use bid adjustments for devices? Great question. Google says we can't use bid adjustments when using automated bidding strategies. So automated bidding strategies will not work except target ROAS and target CPA have now gone on to maximize conversions. But what you can do is you can stop devices on certain campaigns. So you run one campaign for mobile, one for desktop.

So these are the only two devices which we use. We'd never run ads on tablets and on TV screens. Just keep them separate because mobile is going to eat up the whole budget anyway, most of the budget. So that way you can allocate certain budgets and see the performance of each device. But you can bid at just a device level, not on locations or audiences or any other levels.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

It’s frustrating when your Google Ads campaign doesn’t generate impressions and clicks. Why is this happening? In this video, you’ll learn why.

My campaigns start with good performance in first. Then after two weeks, it stops getting impressions and clicks. What are the optimization I should perform? Quite often campaigns will just die. It's just the way it is. So what you do is just keep on just copy locate a new campaign and get started again.

The other thing I would look at is potentially, you may have put in quite a few negative keywords which are blocking the impression, so have a look at that as well. But if it dies, and every time it happens, then it's probably and possibly something to do with negative keywords.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Captcha is an effective anti-spam tool. It’s free, easy to install, and offers websites an extra layer of security. Learn why you should enable Captcha on your forms.

I'm running a lead campaign and I also want to stop spammers. Should I enable CAPTCHA in the form? Yes, well, it will work, it will minimize, it will never stop. So spammers will always have a way of doing these stupid things. So, yeah, absolutely. Put a CAPTCHA on your forms.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

How  much should I charge for running Google Ads for one month? I can't  answer that, my friend. I’ve spoken and talked about this on many  occasions and in videos. I don't know your lifestyle, I don't know your  circumstances. I don't know how much you need to earn a living. All you  need to do is to work out. I won't say sell yourself on an hourly basis.  That's the worst kind of charges or billing you can do.

You  want to add value to somebody's account or campaigns. First of all,  that mindset. For one month, you've got to take it out. Or it might be  that you're asking per month. So I apologize for that. But if somebody  wants to come to me for one month, I'm not going to take it on because  in one month, I am not a magician. Even though we can create some  miracles every now and then. But you need a bit more time for campaigns  to mature. So short-term campaigns, we don't want those clients because  it's too much work onboarding them, setting up the campaigns,  optimizing, and then before you know it, the time is up and then you  stop working.

The client is not happy and they haven't  got the results. So first of all, managing the client's expectations.  And secondly, you need to work out how much you need in a month to  survive. Now, I'm just giving an example. Say, let's say you need  $5,000, Right? And if you got one client, then the whole $5,000 is going  to come from them, but you might price yourself out of the market. So  what you want to do is to get more clients. So if you get two clients,  then you can afford to charge $2,500 to each. Or if you get five  clients, you can afford to charge $1,000 or pounds or whatever the  currency is each. But what I'm trying to say to you is you work around  that way. I don't know whether you're working at the moment, and then  you're doing this as a side hustle or a part-time gig. So it's  impossible for me to give you a number because I really can't. I cannot  even pluck a figure out of thin air.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Just created this three days ago. Got two calls, one lead, one message, or one lead and one message. Okay. The budget is $1500 a month. Will I be getting more? Yeah, as long as you got the budget and you keep optimizing it, and keep working on your campaigns, then by all means you are going to get more.

So within three days, you got two leads is good. I'm not sure what your expectations are, but you’ve got to manage your expectations, Right? And don't panic if the next day you don't get any calls or customers. It will average out towards the end of the month. So keep plugging away and well done for getting those leads and conversions.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

If you use Google Ads to drive traffic to your website, chances are you want to see whether clicks on your ad prompt a customer to buy something from your website or download an app. Watch this video to learn how to check conversions in your Google Ads account.

All right? Yesterday I got two sales. One from YouTube and another one from an email campaign for Labour Day promotion. But when I look into my Google Ad account, it's showing two conversions. How is this possible? Okay. Also, I look into the ads level. It's showing seven conversions. I've shared screenshots of the dashboard ad. Okay. I'm doing anything wrong or missing on something? Please share your thoughts. So that's just a screenshot of your two conversions you made. Okay. Then you have given I'll try and enlarge this a bit for everybody. Okay. I pretty much know what this is. So you're looking at all conversions data where you've got five and two equals seven. And then you got the conversions over here as two. I don't know what you've done. Okay, again, this is a very simple mistake which I have made also before. See, now you got three conversions over here. One is Purchases, one is Add to Cart and one big in checkout purchases you can see is the action. Over here is primary. Let me try and zoom in a bit.

That's a bit better. Find a bit more. All right. Okay. Yeah, that's a bit better. Purchase primary action. Correct. Two conversions. Then you got add to cart primary. As three conversions begin checkout secondary as two conversions. So three plus two, five plus two, seven. Google is recording these correctly. But what is not correct is this. Now I bet this is a Shopify website because when you connect the Shopify conversion tracking, the add to cart comes over here as primary. You need to make this a secondary because this is not a conversion. The conversion is just the first one, which is primary. So primary there's. Add to cart and begin checkout or any other or shipping info, whatever the steps are towards the part to that conversion, you got to keep it secondary.

So this is why you got seven conversions over here is because you've got two conversions and five as secondary conversions. So you need to change that first of all. And because you are looking at the all conversions column, there you go, that's showing seven, which is also correct, but then the conversions also is correct, which is two. Now you mentioned about one was by email. Without looking into it a bit deeper, I cannot make a suggestion as to why Google probably has seen that attribution because that may well have come through an ad and then they signed up for a coupon code or whatever. Then they came back to the website and converted. Or you may have sent an abandoned cart email, they clicked on it. Klaviyo is going to take that attribution and so is Google Ads. So not the end of the world. As long as the conversion tracking is working, it’s fine because Klaviyo will want to take that attribution as well as Google Ads.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Want to run Google Ads for real estate? Real estate (realtors) Google Ads are usually localised campaigns rather than city-level or national campaigns. Learn how to run Google Ads for real estate now.

Soon I will start a Google Ads campaign for real estate. Can anyone guide me with what strategy should I follow and which type of campaign should I run (search, display, etc.?) All right, so real estate or realtors is usually a localized campaign. Maybe a five-mile radius around where you are, or a ten-mile radius. It depends on how far you go out. It will not be at the state level or city level if you’re in a big city and forget the national level unless you have got a national, you are a national company.

So most realtors and real estate are all localized. Any business which is a local business dentist, plumbers, restaurants, opticians, anyone, Right? For local businesses, you need to hit your customers at as many touchpoints as possible to build up that brand. I may not need a dentist today, but tomorrow I might require I don't want to go to a restaurant this week, but I may possibly look to go out to eat in the next few weeks or so. I'm not looking to sell my house today, but I may be looking to sell my house in the near future.

So these are the things which you want to do is to build up your brand in such a way that your conversions happen over here and not on the website. So when I am ready to make the purchase or sell the house or whatever to go out to eat, the first name which pops up in my head is your company's name. So for that, you need to run search, display, and video. Very few companies use video as a brand building, not only for brand building but also for direct conversions with a strong call to action to come to the website and check you out again. Me going live and me uploading videos on a regular basis is building up my brand equity and it doesn’t happen overnight, it happens over a period of time and you’ve got to be consistent and just let it run. Don’t run it for two weeks and say oh, I'm losing money.

You’ve got to allocate a certain budget and then you just keep add it and keep improving it and you'll find that you are growing and your brand is building. The way to keep track of your brand equity is whether it's growing or not, is to go into your analytics, look at your direct traffic, look at your brand traffic and see how many people are coming to your website. Because then they'll go to Google and search for your brand name and your organic if you've got your organic presence or your SEO dialled in, you will get that click. And the other thing which I would highly highly recommend is, and not many people do this is build and create a brand campaign always. Because as you start running ads, people are going to search and you want to take that top spot, not let your competitors steal that real estate from you at the top.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Understand how to use Return on Ad Spend (ROAS) bidding strategies. In this video, we’ll show you how to implement a ROAS bidding strategy.

I'm running my ads on maximum conversion value now. Google is suggesting to move to ROAS and increase my budget to double. Okay, is it a good idea to implement this suggestion? If I will do this, can I keep my ROAS higher than what Google is suggesting? Now my ROAS is 140%. Can I keep it to 200%? Okay, there are a couple of things you need to take into account. The first question you made or comment you made is Google is suggesting you move to ROAS and increase or double my budget. If you are positive on your ad spend or you are making a profit on your campaigns and you have the capacity to get more sales or leads, then yes, you absolutely increase the budget. That's how you will grow your business. If you are not, then you do not scale. You optimize it to the point where your ROAS is a profitable number, and then you start to scale. So you are saying that now my ROAS is 140% and I keep it to change it to 200%? You can try.

I would not change that in the same campaign. Copy that campaign, make another one, set the ROAS to, let's say 175% or 170%, then paste, copy, paste another campaign and run it at 200% ROAS. So you have three campaigns running at the same time. One would be at 140%, another one would be 170%, another one would be 200%. And you will see some very interesting data coming through and you will get that sweet spot of what is your perfect ROAS figure where you are getting that number, the ROAS number, as well as scaling the campaign. And Google is spending because quite often what happens is if you increase the ROAS, your impressions, clicks and everything goes down, and the ads or the campaigns don't spend the money, the daily budget. And this is why it is advisable that you need to find that sweet spot.

And if 140% is running fine and you can keep increasing the budget every day by 15% or so, and it keeps on spending, you keep on increasing it and you keep on scaling it, because 140%, if it is profitable, keep growing. Now, some of you may say, well, 140% is not very high. Well, you don't know. I don't know what the product is and what is the customer lifetime value. So you probably have worked out that every time you get a customer, they come back three or four times or five times in the next few months. So someone cannot make a judgment on this. Neither can I. So 140% is fine, then. You keep scaling.