Google Ads Negative Keywords Are Compulsory for Every Account

Without negative keywords, your ads will show for irrelevant searches and waste budget.

Google will match broadly and spend where it can, not always where it should. Negative keywords give you control over what not to show for.

They improve relevance, protect budget, and increase efficiency.

Running campaigns without them is not optimisation.

It is wasted spend.

#GoogleAds #NegativeKeywords #PPC #PaidSearch #DigitalMarketing