Google Ads Optimization Score Is Not a Measure of Success

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A high optimization score in Google Ads does not mean your campaign is performing well. It only shows how closely your account follows Google’s recommendations.

Many of those suggestions are automated and do not always align with your goals or your budget.

You can have a low score and great results. You can have a high score and lose money.

Real success is measured by leads, sales, and return on ad spend. Focus on performance, not the percentage.

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