Ryan, Tim, and Kelsey sit down to discuss why Google wants you to differentiate your site and changes made to local search rankings.

*A Link to the Full Show Notes to Come*

Here are the articles we mention in this episode:

- https://www.searchenginejournal.com/google-says-to-differentiate-your-site/338475/

- https://twitter.com/searchliaison/status/1201549327144898567