The Stack

Sean, Ryan, Kelsey, and Tim sit down to reflect on the past seasons of the stack and talk about their favorite updates, news, and apps.

Ryan and Kelsey talk about Hubspot product updates and changes coming to WordPress.

Here is a link to the full show notes:

https://pepperlandmarketing.com/blog/december-2019-hubspot-updates/

Here are the articles we mention in this episode:

https://www.youtube.com/watch?v=xua3SgjG6Yg&feature=youtu.be

https://make.wordpress.org/core/2019/12/11/whats-new-in-gutenberg-11-december/

Ryan, Tim, and Kelsey sit down to discuss why Google wants you to differentiate your site and changes made to local search rankings.

*A Link to the Full Show Notes to Come*

Here are the articles we mention in this episode:

- https://www.searchenginejournal.com/google-says-to-differentiate-your-site/338475/

- https://twitter.com/searchliaison/status/1201549327144898567

Ryan, Tim, and Kelsey sit down to discuss Google PageSpeed and updates coming to HubSpot Workflows.

Here is a link to the full show notes: https://pepperlandmarketing.com/blog/slow-website-speed-badge/

Here are the articles we mention in this episode:

- https://blog.chromium.org/2019/11/moving-towards-faster-web.html

- https://www.hubspot.com/product-updates/a-new-engine-for-your-workflows

In this episode of The Stack, Ryan, Tim, and Kelsey talk about some updates coming to the HubSpot platform.

You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/november-hubspot-product-updates/

Here are the articles we mention in this episode:

- https://www.hubspot.com/product-updates/sales-hub-professional-updates

- https://www.hubspot.com/product-updates/landing-pages-are-now-available-in-marketing-hub-starter

In this episode of the Stack Podcast, Ryan, Tim and Kelsey talk about how Google is understanding search better, saying goodbye to Flash, and Facebook News.

You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/googles-push-to-understand-searchers/

Here are the articles we mention in this episode:

- https://www.blog.google/products/search/search-language-understanding-bert

- https://webmasters.googleblog.com/2019/10/goodbye-flash.html

- https://newsroom.fb.com/news/2019/10/introducing-facebook-news/

In this episode of the Stack Podcast, Ryan, Tim, and Kelsey talk about additions to Google Ads and how to reach shoppers with Facebook Ads.

You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/lead-form-extension-google-ads/

Here are the articles we mention in this episode:

- https://www.searchenginejournal.com/google-ads-is-testing-new-lead-form-extensions/331183/

- https://www.facebook.com/business/news/reach-people-who-are-actively-shopping-with-ads-in-facebook-search-results

Ryan, Tim, and Kelsey sit down to discuss local marketing with Google My Business, Shopify website optimization, and Facebook marketing tools .

You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/local-marketing-google-my-business/

Here are the articles we mention in this episode:

- https://www.searchenginejournal.com/google-maps-marketing-guide/329929/?ver=329929X3

- https://moz.com/blog/shopify-seo

In this episode, we talk about things to watch out for with mixed content, video reporting, and an update to the HubSpot Mobile App.

You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/mixed-feeling-about-mixed-content-errors-the-stack-ep-70-show-notes/

Here are the articles we mention in this episode:

- https://security.googleblog.com/2019/10/no-more-mixed-messages-about-https_3.html

-https://webmasters.googleblog.com/2019/10/search-console-video-results-reports.html

- https://www.hubspot.com/product-updates/respond-to-conversations-on-the-go-with-email-and-facebook-messenger-in-the-hubspot-mobile-app

Ryan, Tim, and Kelsey sit down to discuss updates coming to Google that might change the way you strategize.

Here is a link to the full show notes: https://pepperlandmarketing.com/blog/googles-september-algorithm-update/

Here are the articles we mention in this episode:

- https://twitter.com/searchliaison/status/1176473923833225221

- https://support.google.com/webmasters/answer/7576553?hl=en