The Stack

Sean, Tim, and Ryan sit down this week to talk about Google My Business updates, a checklist for proper website migrations, and the state of social media in 2019.

Check out the full show notes on our website: https://pepperlandmarketing.com/blog/google-my-business-update-company-impact/

Here are all the articles we mention in this episode:

-https://www.blog.google/outreach-initiatives/small-business/new-features-service-area-businesses-google-my-business/

-https://www.contentkingapp.com/academy/website-migrations/

-https://buffer.com/state-of-social-2019

-https://edgeofthewebradio.com/seo-podcast/how-to-use-reddit-to-drive-marketing-strategy-traffic-ross-simmonds/

Sean and Ryan sit down and discuss benchmarks for content in 2019, how to boost your SEO with question keyword optimization, and how top B2B companies structure their content.

Read the full show notes on our website: https://pepperlandmarketing.com/blog/content-strategy-framework-built-to-convert-in-2019-the-stack-ep-37-show-notes/

Here are all the articles discussed in this episode:

-https://buzzsumo.com/blog/best-b2b-content/

-https://www.semrush.com/blog/how-to-boost-seo-with-question-keywords-optimization/

-https://www.orbitmedia.com/blog/content-strategy-framework/

Sean, Tim, and Ryan talk about how Google approaches SEO, structured data, and how HubSpot's very own Brian Halligan reflects on the evolution of inbound marketing.

Here are all the articles mentioned in this episode:

-https://www.blog.google/products/search/activity-cards-now-in-google-search/

-https://www.thinkwithgoogle.com/advertising-channels/search/google-website-seo/

-https://twitter.com/googlewmc/status/994274013718265856?s=21

-https://search.google.com/test/rich-results

-https://marketingland.com/hubspot-ceo-brian-halligan-reflects-on-the-evolution-of-inbound-marketing-255026

Read our full show notes here:https://pepperlandmarketing.com/blog/google-launches-rich-results-testing-the-stack-ep-35-show-notes/

Sean, Tim, and Ryan sit down to talk about how many holiday cookies they had while walking through a step-by-step guide to planning out your marketing goals for the year. We review a new app of the week that will help you with your on-page analysis.

Check out the full show notes at: https://pepperlandmarketing.com/blog/how-to-set-your-2019-marketing-goals/

Here are the articles mentioned in this episode:

-https://databox.com/goal-setting-process-we-used-1m-annual-revenue

Sean, Tim, and Ryan talk about Facebook search ads, consistent Facebook let downs and WordPress 5.0 update. We also dive into the app of the week and discuss interesting end of the year lightning round topics.

Check out the full show notes at: https://pepperlandmarketing.com/blog/marketers-refuse-to-quit-facebook-the-stack-ep-34-show-notes/

Here are the articles mentioned in this episode:

-https://www.searchenginejournal.com/facebook-search-ads-are-now-available-to-select-businesses-in-north-america/282765/

-https://digiday.com/marketing/we-want-these-platforms-to-be-healthy-why-top-marketers-wont-quit-facebook-after-2018-scandals/

-https://yoast.com/should-you-update-to-wordpress-5-0/

The Stack is a weekly podcast where we share and discuss the latest trends, news, and content from the world of marketing, sales, and tech

In this episode, we share insight to Bings release of “Clarity” analytics as well as recent Google hangout questions, and LinkedIn's algorithm.

Check out the full show notes at :https://pepperlandmarketing.com/blog/bing-introduces-clarity-to-rival-hotjar/

Here are the articles mentioned in this episode:

-https://www.vox.com/the-goods/2018/12/13/18135972/online-reviews-useful

-https://blogs.bing.com/webmaster/november-2018/Introducing-Clarity-a-web-analytics-product

-https://www.brandwatch.com/blog/linkedin-algorithm/

Sean, Tim, and Ryan sit down to discuss a recent study that Hub Spot released that discussed the types of content that perform best on each social media platform. By tuning in this week you will understand what type of content is right for each social channel and when they perform the best.

Check out the full show notes at: https://pepperlandmarketing.com/blog/content-that-skyrockets-social-media-engagement/

Here are the articles mentioned in this episode:

-https://research.hubspot.com/social-media-framework?utm_source=hs_email&utm_medium=email&utm_content=67846575&__hstc=106939036.d46b6e6939063e5f0d37f5a6749df58f.1528398923123.1546633595005.1546871596266.144&__hssc=106939036.9.1546871596266&__hsfp=806667876

-https://webmasters.googleblog.com/2018/12/rich-results-expands-for-question.html?m=1

Sean, Tim, and Ryan sit down to discuss the steps you should take to update old content, how to be better at SEO, and the power of Google. This episode is filled with actionable steps you can take to improve your content and SEO marketing skills.

Check out the full show notes at:https://pepperlandmarketing.com/blog/how-to-improve-customer-experience-content-clean-up-the-stack-ep-31-show-notes/

Here are all the articles mentioned in this episode:

-https://www.hotjar.com/blog/customer-experience

-https://www.searchenginejournal.com/googles-hides-search-results-for-some-queries-that-involve-time-calculations-and-unit-conversions/280161/

-https://moz.com/blog/what-to-do-with-old-blog-posts

-https://blog.bufferapp.com/life-after-the-news-feed

Sean, Tim, and Ryan sit down for an update on the latest in the marketing world. We talk about LinkedIn stories, Google search comments, and tips from a Google employee.

Check out the full show notes at: https://pepperlandmarketing.com/blog/linkedin-stories-connecting-with-the-youth-or-advertising-avenue-the-stack-ep-30-show-notes/

Here are all the articles we mentioned in this episode:

-https://techcrunch.com/2018/11/20/linkedin-stories/

-https://www.buzzfeednews.com/article/nicolenguyen/facebook-household-prediction-patent

-https://www.searchenginejournal.com/google-search-comments/279227/

-https://neilpatel.com/blog/seo-lessons-google/

Sean, Tim, and Ryan sit down to talk about the secrets of Instagram stories, the social media decline, and what it means to invest in content.

Check out the full show notes at: https://pepperlandmarketing.com/blog/scholarship-link-building-social-media-growth-are-dead-the-stack-ep-29-show-notes/

Here are all the articles mentioned in this episode:

-https://blog.bufferapp.com/instagram-stories-research

-https://www.recode.net/2018/11/5/18043528/social-media-growth-facebook-twitter-snap

-https://www.profitwell.com/blog/does-content-marketing-pay-off

-https://www.orbitmedia.com/blog/blogging-statistics/