The Stack

Sean, Tim, and Ryan sit down to talk about how easy ways small businesses can acquire links, what the deal is with lazy loading, and Google's click through rate in 2018.

Check out the full show notes at: https://pepperlandmarketing.com/blog/how-a-no-click-search-impacts-you-website-buisness-the-stack-ep-28-show-notes/

Here are all the articles mentioned in this episode:

-https://www.searchenginejournal.com/link-building-for-small-businesses/273799/

-https://www.seroundtable.com/google-seo-lazy-loading-scroll-events-26605.html

-https://sparktoro.com/blog/google-ctr-in-2018-paid-organic-no-click-searches/

-https://news.vice.com/en_us/article/xw9n3q/we-posed-as-100-senators-to-run-ads-on-facebook-facebook-approved-all-of-them

Sean, Tim, and Ryan sit down to talk about how much transparency plays a role in today's marketing, the absurd amount of money spent on Facebook Ads per week and why doctors want your data.

Check out the full show notes at: https://pepperlandmarketing.com/blog/how-google-and-facebook-are-utilizing-transparency-the-stack-ep-27-show-notes/

Here are all the articles mentioned on this episode:

-http://www.niemanlab.org/2018/10/how-to-successfully-pitch-the-new-york-times-or-well-anyone-else

-https://seths.blog/2018/10/social-media-is-a-symptom-not-a-tactic/

-https://www.nytimes.com/2018/10/23/business/media/fever-advertisements-medicine-clorox.html

-https://www.blog.google/technology/safety-security/making-it-easier-control-your-data-directly-google-products/

-https://www.facebook.com/ads/archive/report/?source=archive-landing-page

Ryan, Sean, and Tim sit down to discuss the new Adobe video production software, Myths about search, and how publishers play the blame game.

Check out the full show notes at https://pepperlandmarketing.com/blog/search-market-share-the-stack/

Here are all the articles we shared on this episode:

-https://www.adobe.com/products/premiere-rush.html

-https://sparktoro.com/blog/2018-search-market-share-myths-vs-realities-of-google-bing-amazon-facebook-duckduckgo-more/

-https://www.searchenginejournal.com/gary-illyes-whats-new-in-google-search-pubcon-keynote-recap/274273/

Sean, Tim, and Ryan sit down to talk about Google Hub, Facebook Portal, Googles security problem, and HubSpot Tools. You will also find out if most of your Twitter followers are bogus.

In this episode, we share some major announcements coming directly from Google and Facebook and bring back the lightning round that we introduced for the first time last week.

Check out the full show notes at: https://pepperlandmarketing.com/blog/facebook-rolls-out-premieres-video-feature/

Here are all the articles mentioned in this episode:

-https://www.facebook.com/facebookmedia/blog/global-launch-of-premieres-polls-and-top-fans

-https://developers.googleblog.com/2018/10/make-money-from-your-actions-create.html

-https://productforums.google.com/forum/#!topic/webmasters/ZN_kjT7CZDc/discussion

In this episode, we share some major announcements coming directly from Google about the future of search, and try out a new “lighting round” where we share some quick thoughts on some of the other major developments of the week.

We would love to hear your thoughts so make sure to comment or tweet us at @Sylvestrer1, @SeanHenri, and @Tendrecroppes or @PepperlandMKTG.

The Headlines:

1) Improving Search for the next 20 years - https://www.blog.google/products/search/improving-search-next-20-years/

2) Helping you along your Search journeys - https://www.blog.google/products/search/helping-you-along-your-search-journeys/

3) Making visual content more useful in Search -https://www.blog.google/products/search/making-visual-content-more-useful-search/

Read the full show notes here: https://pepperlandmarketing.com/blog/google-announces-the-topic-layer/

In this episode, we share our key takeaways from Google’s mobile-first indexing and how Google views spammy backlinks.

Check out the full show notes:https://pepperlandmarketing.com/blog/google-mobile-first-indexing-backlinks/

Here are all the articles mentioned in this weeks episode:

-https://techcrunch.com/2018/09/20/instagram-hashtags-quiz-stickers-geofencing/%20Josh%20Constine

-https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html

-https://www.searchenginejournal.com/spammy-backlinks/270553/

-https://www.seroundtable.com/google-blue-shield-icon-gov-snippet-26391.html

Sean, Tim, and Ryan sit down and talk about updates to Google Ads, how to improve your rankings, and market fit. Join us as we discuss important marketing updates and make fun of Sean for liking Google+.

Check out our full show notes: https://pepperlandmarketing.com/blog/google-display-ads-improve-your-rankings/

Here are all of the articles we talk about in this episode:

-https://support.google.com/google-ads/answer/9131153

-https://searchengineland.com/googles-exact-match-close-variants-expand-again-now-include-same-meaning-variations-305056

-https://www.searchenginejournal.com/how-to-rank-better-google/269719/

-https://sparktoro.com/blog/youve-got-product-market-fit-what-about-marketing-market-fit/

Sean, Tim and Ryan sit down to discuss everything that happened at Inbound, HubSpot Updates, and Google News.

Check out our full notes: https://pepperlandmarketing.com/blog/inbound-2018-key-takeaways-with-google-updates/

Here are all of the articles we mention in this episode:

-https://www.searchenginejournal.com/google-sites-using-a-lot-of-javascript-may-not-be-moved-to-mobile-first-indexing/268571/

-https://www.searchenginejournal.com/over-25-of-facebook-users-have-deleted-the-app-from-their-phone/268357/

-https://zyppy.com/rank-category-pages/

-https://www.brittanyberger.com/wp-content/uploads/2018/09/Brittany-Berger-INBOUND-Slides.pdf

While Sean is off exploring Ireland this week, Tim and Ryan sit down to talk about Youtube's version of Go Fund Me, a roll-up phone, importance of linking, and how some people just don't understand how google works.

Check out the full show notes: https://pepperlandmarketing.com/blog/linking-googles-many-secrets/

Here are the articles we mention in this episode:

-https://techcrunch.com/2018/08/30/youtube-launches-a-suite-of-fundraising-tools/

-https://www.blog.google/products/ads/create-effective-ads/

-https://www.seroundtable.com/google-assistant-bilingual-26299.html

-https://www.businessinsider.com/donald-trump-says-google-amazon-and-facebook-may-be-very-antitrust-2018-8

-https://www.seroundtable.com/google-link-source-bad-26300.html