The Stack

The Stack

By Pepperland MarketingBusiness
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The Stack episodes

  • Creating Interactive Emails With Google’s AMP Markup
    Sean, Tim, and Ryan sit down and talk about creating interactive emails with Google AMP markup, Google Podcast updates, and what you need to know about Article 13.
    Here are the full show notes: https://pepperlandmarketing.com/blog/emails-with-googles-amp-markup/
    Here are all of the articles we discussed on this week's episode:
    -https://cloud.google.com/blog/products/application-development/amp-for-email-developer-preview
    -https://www.androidpolice.com/2019/03/26/google-podcasts-in-episode-search-is-coming-shows-now-being-fully-transcribed/
    -https://kotaku.com/what-article-13-means-for-twitch-and-youtube-1833588404
    19 min
  • Website Navigation Design Best Practices
    Sean, Tim, and Ryan sit down and talk about some website navigation design best practices, important copywriting tips for writing captions, and updates to HubSpot.
    Here are all the articles mentioned in this episode:
    -https://www.searchenginejournal.com/seo-ux-main-navigation/297965/?ver=297965X3
    -https://buffer.com/resources/the-art-of-copywriting
    -https://www.hubspot.com/product-updates/assign-objects-to-multiple-owners-using-custom-owner-properties
    34 min
  • Google Announces Broad Core Algorithm Update
    Sean, Tim, and Ryan sit down to discuss Google's announcement of a broad core algorithm update, Google Lite pages, and how to disable WordPress Plugins on specific pages.
    Here are the full show notes: https://pepperlandmarketing.com/blog/google-algorithm-update/
    Here are the articles we mentioned in this episode:
    -https://blog.chromium.org/2019/03/chrome-lite-pages-for-faster-leaner.html
    -https://kinsta.com/blog/disable-wordpress-plugins-loading/#settings_saved
    -https://twitter.com/searchliaison/status/973241540486164480
    28 min
  • Brand Affinity Marketing Comes to Wistia
    Tim, Ryan, and Kelsey sit down to discuss updates to Google Search Console and Wistia.
    You can find the full show notes by following this link: https://pepperlandmarketing.com/blog/wistia-affinity-marketing/
    Here are the articles we mention in this episode:
    - https://twitter.com/googlewmc/status/1179418493999091712?s=21
    - https://wistia.com/learn/marketing/introducing-brand-affinity-marketing
    24 min
  • Delighting Customers: The Power Of Chatbots
    Sean, Tim, Ryan sit down this week to talk about HubSpot’s new chatbot update, Instagram business pages, and advanced blogging tips.
    Here are the full show notes: https://pepperlandmarketing.com/blog/delighting-customers-chatbots/
    Here are all the articles we mention in this episode:
    -https://www.hubspot.com/product-updates/use-attachments-for-bots-to-deliver-targeted-content-and-more
    -https://www.searchenginejournal.com/instagram-rolls-out-in-app-local-business-profile-pages/296257/
    -https://www.snapapp.com/blog/heres-what-an-advanced-b2b-blogging-strategy-looks-like-part-one/
    22 min
  • Why Mobile Page Speed is Costing You Money
    Sean, Tim, and Ryan sit down to discuss the new updates made to Google's Test My Site tool, social media engagement benchmarks, and other updates to Google Search Console.
    You can find the full show notes here: https://pepperlandmarketing.com/blog/mobile-page-speed-is-costing-you-money/
    Here are all the articles we mention in this episode:
    -https://www.google.com/url?q=https://blog.google/products/ads/tools-build-better-mobile-experience/&sa=D&ust=1551390172373000&usg=AFQjCNGjYsaryMfnnfto8sUfP8lbrG6LrA
    -https://www.rivaliq.com/blog/2019-social-media-benchmark-report/
    -https://webmasters.googleblog.com/2019/02/announcing-domain-wide-data-in-search.html?m=1
    16 min
  • How Wistia Channels Keep Users Engaged With Your Content
    Sean, Tim, and Ryan talk about Wistias new channel feature, how vertical video is taking over social media, and how to capture more leads in 2019.
    Here are the full show notes: https://pepperlandmarketing.com/blog/wistia-channels-keep-users-engaged/
    Here are all of the articles we mention in this episode:
    -https://wistia.com/video-marketing/channels
    -https://blog.bufferapp.com/vertical-video#video-research
    -https://marketingland.com/what-does-online-lead-generation-look-like-in-2019-257219
    25 min
  • Social Algorithms Decoded: A Cheat Sheet for Marketers
    In this episode, Sean and Tim talk about Google Docs new API, the debut of LinkedIn Live, and a guide to social media algorithm.
    Here is a link to the full show notes: https://pepperlandmarketing.com/blog/social-media-algorithms-marketers-guide/
    Here are all the articles mentioned in this episode:
    -https://developers.google.com/docs/api/
    -https://techcrunch.com/2019/02/11/linkedin-debuts-linkedin-live-a-new-live-video-broadcast-service/
    -https://www.stedavies.com/social-media-algorithms-guide/
    20 min
  • The HubSpot Platform: A Central Command Center for Business Growth
    In this episode, we talk about how HubSpot is changing the game in 2019, Databox integrations, how to increase your organic traffic with an SEO audit, and how the WIX Super Bowl commercial crashed and burned.
    Here is a link to the full show notes:https://pepperlandmarketing.com/blog/hubspot-platform-center-for-business-growth/
    Here is a link to the YouTube episode:https://www.youtube.com/watch?v=A1gAOQhA3Lw
    Here are all the articles we mentioned this week:
    -https://blog.hubspot.com/marketing/hubspot-integrations-ecosystem-2018
    -https://databox.com/google-sheets-integration
    -https://databox.com/how-to-increase-organic-traffic-with-an-seo-audit
    -https://www.searchenginejournal.com/wix-seo-wiz/291303/
    25 min
  • Drop the YouTube Embed Codes & Keep Users on Your Website
    In this episode, Sean, Tim, and Ryan share updates on how YouTube has updated their embedding features, how reciprocal links affect your website, and how today’s users feel about outdated websites.
    Check out the full show notes here: https://pepperlandmarketing.com/blog/stop-using-youtube-embed-codes/
    Here are all the articles we mentioned in this episode:
    -https://wistia.com/learn/marketing/changes-to-youtube-video-embeds
    -https://ahrefs.com/blog/reciprocal-links/
    -https://www.bluefountainmedia.com/blog/blue-fountain-media-ux-trends-survey-finds-81-think-less-brand-if-website-not-date
    24 min

About The Stack

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A weekly show where we share and discuss the latest trends, news, and content from the world of marketing, sales, and tech.