The Stack

The Stack

By Pepperland MarketingBusiness
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The Stack episodes

  • Preparing for INBOUND 2019
    This week Sean, Tim, and Ryan sit down to talk about the upcoming INBOUND 2019 conference happening in Boston, MA. They also give some quick tips on how to speed up your website.
    Full show notes coming soon.
    23 min
  • How Ecommerce Sites Can Benefit From Image Search
    Sean, Tim, and Ryan talk about how ecommerce sites can benefit from image search and Google’s addition of podcasts to SERP.
    Here are the full show notes: https://pepperlandmarketing.com/blog/benefiting-from-image-search/
    Here are the articles we mention in this episode:
    -https://www.searchenginejournal.com/ecommerce-guide/google-images/
    -https://www.blog.google/products/search/press-play-find-and-listen-podcast-episodes-search/
    21 min
  • Google’s Featured Snippet Update
    Sean, Tim, and Ryan site down and talk about Google’s featured snippet update, Google My Businesses best practices and lazy loading.
    Here are the full show notes:https://pepperlandmarketing.com/blog/google-feature-snippet-update/
    Here are all the articles we mentioned in this episdoe:
    -https://www.blog.google/products/search/find-fresh-information-featured-snippets-google-search/
    -https://www.brightlocal.com/research/google-my-business-insights-study/
    -https://web.dev/native-lazy-loading
    29 min
  • Creating Effective Website Navigation
    Ryan, Tim, and Kelsey sit down and talk about how to set up your site navigation, emerging social networks, and a new HubSpot Product update.
    Here are the full show notes:https://pepperlandmarketing.com/blog/effective-website-navigation/
    Here are all of the articles we mention in this episode:
    -https://www.searchenginejournal.com/ecommerce-guide/site-navigation/
    -https://blog.hubspot.com/marketing/new-social-media
    -https://www.hubspot.com/product-updates/july-2019-hubspot-updates-in-less-time-than-a-coffee-break
    26 min
  • A Look at LinkedIn’s Algorithm
    Tim and Ryan sit down and talk about the LinkedIn algorithm, must-have features for ecommerce sites, and YouTube’s ranking factors.
    Here are the full show notes: https://pepperlandmarketing.com/blog/linkedin-algorithm/
    Here are all the articles we mention in this episode:
    - https://news.linkedin.com/2019/January/what-s-in-your-linkedin-feed--people-you-know--talking-about-thi
    - https://www.searchenginejournal.com/ecommerce-guide/must-have-website-features/
    -https://www.shopify.com/blog/youtube-algorithm
    25 min
  • Using Video In The Buyer’s Journey
    Sean, Tim, and Ryan talk about how video fits into the buyer’s journey, 2019 SEO services report, and benefits of targeting low volume keywords.
    Here are the full show notes: https://pepperlandmarketing.com/blog/video-in-buyers-journey/
    Here are all the articles we mentioned in this episode:
    -https://www.toprankblog.com/2019/07/video-marketing-statistics-buyer-journey/
    -https://backlinko.com/seo-services-statistics
    -https://searchengineland.com/why-its-worth-targeting-keywords-with-no-to-low-monthly-search-volume-319019
    Leave us a review if you found this episode helpful!
    21 min
  • Why Internal Link Building Is As Important as External
    Sean, Tim, and Ryan sit down and discuss some tips about internal link building, landing page optimization, and breakdown a successful Instagram campaigns.
    Here are the full show notes: https://pepperlandmarketing.com/blog/internal-and-external-link-building/
    Here are the articles we mention in this weeks episode:
    -https://www.searchenginejournal.com/link-building-guide/internal/
    -https://www.hotjar.com/conversion-rate-optimization/landing-pages
    -https://buffer.com/resources/tentree-earth-day-social-media-campaign
    25 min

About The Stack

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A weekly show where we share and discuss the latest trends, news, and content from the world of marketing, sales, and tech.