The Stack

The Stack

By Pepperland MarketingBusiness
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The Stack episodes

  • Google’s Push For A More Diverse SERP
    Sean, Tim, and Ryan sit down to discuss Google's new update to search, how images affect SEO, and Facebook’s ranking signals for comments.
    Here are the full show notes: https://pepperlandmarketing.com/blog/google-restricts-serp/
    Here are the articles we mention in this weeks episode:
    -https://searchengineland.com/google-search-update-aims-to-show-more-diverse-results-from-different-domain-names-317934
    -https://www.orbitmedia.com/blog/how-images-improve-seo/
    -https://newsroom.fb.com/news/2019/06/making-public-comments-more-meaningful/
    22 min
  • Facebook Updates Their News Feed...Again
    This week, Sean, Ryan, and Kelsey sit down to discuss updates to Facebook's News Feed Algorithm, Google's Algorithm update, and how to reduce the long JavaScript tasks on your website.
    Here are the full show notes: https://pepperlandmarketing.com/blog/facebook-updates-newsfeed/
    Here are the articles we mention in this weeks show:
    -https://www.socialmediatoday.com/news/facebook-adds-new-page-and-group-ranking-factors-into-news-feed-algorithm/555963/
    -https://web.dev/long-tasks-devtools
    -https://twitter.com/searchliaison/status/1135275028834947073?s=21
    16 min
  • Google Brings the Favicon To SERP
    Sean, Tim, and Ryan sit down and talk about the favicon coming to SERP, mobile first indexing, and Google Tag Manager.
    Here are the full show notes: https://pepperlandmarketing.com/blog/favicon-in-search-engine-results-page/
    Here are all the articles we mention in this weeks episode:
    -https://www.blog.google/products/search/new-design-google-search/
    -https://webmasters.googleblog.com/2019/05/mobile-first-indexing-by-default-for.html?m=1
    -https://blog.google/products/marketingplatform/analytics/tag-manager-introducing-custom-templates/
    25 min
  • Google Marketing Live 2019 Round Up
    Sean, Tim, and Ryan sit down and talk about updated from Google Marketing Live, Facebook’s off-screen activity, and how to fix your plateauing SEO efforts.
    Here is a link to our full show notes: https://pepperlandmarketing.com/blog/google-marketing-live/
    Here are the links to the articles we reference in this weeks episode:
    -https://www.blog.google/products/ads/new-ad-innovations-new-consumer-journey/
    -https://www.facebook.com/business/news/what-businesses-should-know-about-the-upcoming-tool-for-managing-off-facebook-activity
    -https://www.kevin-indig.com/12-reasons-your-seo-traffic-is-plateauing-and-how-to-fix-it/
    32 min
  • What Marketers Need To Pay Attention To From The Google IO 2019 Conference
    Sean, Tim, and Ryan sit down to discuss everything marketers should be paying attention to from the Google IO 2019 Conference.
    They reference a stellar article by Deepcrawl to lead the conversation. Here is a link to the Deepcrawl article:https://www.deepcrawl.com/blog/events/google-io-2019-recap-key-takeaways-for-seos/
    Here is a link to our show notes: https://pepperlandmarketing.com/blog/google-io-conference/
    Here are the different sessions and articles we referenced in this episode:
    -https://www.youtube.com/watch?v=ufcijo46LCU#action=share
    -https://www.youtube.com/watch?v=3As9NibdIjk#action=share
    -https://www.youtube.com/watch?v=Ey0N1Ry0BPM#action=share
    -https://web.dev/hands-on-portals
    -https://www.youtube.com/watch?v=mLjxXPHuIJo#action=share
    36 min
  • Stop Using “Link In Bio” In Your Instagram Posts
    Sean, Tim, and Ryan talk about the impact of using “Link in Bio” when trying to drive traffic, new Instagram features, and analyzing SERP to build keyword lists.
    Here are the articles we reference in this episode:
    -https://www.agorapulse.com/social-media-lab/instagram-links
    -https://instagram-press.com/blog/2019/04/30/connecting-you-with-friends-family-and-interests-on-instagram/
    -https://newsroom.fb.com/news/2019/05/updates-to-video-ranking/
    -https://moz.com/blog/build-your-keyword-list
    28 min
  • Understanding How Searchers Behave With Google Search Results
    Sean, Tim, and Ryan sit down to talk about how people interact with Google search results, use cases for structured data, and Facebook’s API contribution to Google.
    Here are the links to the articles we talk about in this episode:
    -https://moz.com/blog/new-google-survey-results
    -https://webmasters.googleblog.com/2019/04/enriching-search-results-structured-data.html
    -https://techcrunch.com/2019/04/22/facebook-makes-its-first-browser-api-contribution/
    28 min
  • Getting AMP Pages From Your Own Domain
    Sean, Tim and Ryan sit down and talk about AMP pages right from your own domain, what’s working with email outreach, and how Yoast is helping with Schema markup.
    Here are the full show notes: https://pepperlandmarketing.com/blog/amp-pages-from-your-domain/
    Here are the articles we mentioned in this weeks episode:
    -https://webmasters.googleblog.com/2019/04/instant-loading-amp-pages-from-your-own.html?m=1
    -https://backlinko.com/email-outreach-study
    -https://yoast.com/schema-org-is-hard-were-making-it-easy/
    33 min
  • Mastering Mobile Web Design & Performance
    In this episode, we talk about how Facebook is giving back some control to users, Ahrefs new content explorer update, and tips of featured snippet optimization.
    Here is a link to the full show notes: https://pepperlandmarketing.com/blog/mobile-web-design-performance/
    Here are all the articles we mentioned in this episode:
    -https://masterfulmobile.withgoogle.com/
    -https://newsroom.fb.com/news/2019/03/why-am-i-seeing-this/
    -https://www.searchenginejournal.com/multiple-page-1-google-rankings/301063/?ver=301063X2
    28 min

About The Stack

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A weekly show where we share and discuss the latest trends, news, and content from the world of marketing, sales, and tech.