In this Rivergate Marketing podcast episode, Matt Coghlin discusses the  importance of digital analytics & Google Analytics for businesses  and websites. Digital analytics helps in understanding user behavior,  website traffic, user demographics, and conversion rates. Google  Analytics is one of the most widely used digital analytics tools, which  compiles data from multiple digital sources to provide insights into  customer behavior. It has three broad categories of metric tracking,  namely acquisitions, site visitors, and conversion, along with machine  learning features that predict future customer behavior. The episode  also mentions the upcoming changes to Google Analytics, where Universal  Analytics will be replaced by Google Analytics 4 from July 1st, 2023.  Rivergate Marketing has also created a free e-book to help businesses  navigate these changes.

Founded  by Georgia Whalen in 2009, Rivergate Marketing is excited to  extend  our client base and use the expertise and knowledge we have  acquired  serving the marketing and PR needs of  top-notch engineering and technology companies. Many small to mid-size businesses do not have the budget or desire to form their own marketing department. Having a marketing and PR partner to work alongside your team, will help you reach your growth goals by harnessing the power of the web and new marketing platforms. The more ambitious your business growth goals, the more important it is to have value-driven marketing partner!

Check out our website: ⁠⁠⁠⁠⁠⁠rivergatemarketing.com⁠⁠⁠⁠⁠⁠⁠⁠

Follow our socials:

⁠LinkedIn⁠

⁠X (Twitter)⁠

⁠Facebook⁠