It’s hard to overstate Amazon’s online retail dominance. With 76 percent market share of online retail, it’s as if the 1995–96 Chicago Bulls entered your local rec league. No one can challenge Amazon today, but a newly announced partnership between Google and Walmart—allowing you to order groceries from the latter with Google Assistant, or online via Google Express, starting late September—may ultimately present a threat. Still, it's a long-term long shot.

Learn about your ad choices: dovetail.prx.org/ad-choices