Google just made its biggest change to search in more than 25 years.

Instead of showing a list of websites, Google is increasingly providing AI-generated answers. That means the question for radio stations is no longer “How do I rank higher?” It’s “Can Google understand my website well enough to use it as a trusted source?”

In this episode of Better Radio Websites, Jim Sherwood explores what Google’s AI-powered search means for radio stations and the practical steps stations should be taking right now.

Topics include:

• Why AI search changes the way listeners discover local information
• Making your website easier for Google and AI systems to understand
• Common content mistakes that limit visibility in AI search
• Improving accessibility and content structure
• Using schema markup and JSON-LD to identify your station, frequency, format, and coverage area
• Creating answer-focused content that serves both listeners and search engines
• Building valuable content for advertisers, not just listeners
• Turning your station website into a trusted local knowledge base
• Why consistency and regular publishing matter more than ever

The stations that succeed in the AI era won’t necessarily be the ones with the biggest budgets. They’ll be the stations that consistently publish useful local content and make it easy for search engines to understand.

If your website is still functioning like a digital brochure, this episode will help you rethink how it should serve your audience—and how Google will see it moving forward.

For links and more show notes, visit https://www.skyrocketradio.com/226.

And if you need a station website that has all of the necessary backend tools to ensure you're accessibility compliant and that you have the proper foundation to be found in this new search era, please reach out to us at https://www.skyrocketradio.com.