Google Cloud just kicked off their 9-week digital event series and made some important announcements in the keynote. Enterprises in particular should be aware of the key announcements (such as the launch of BigQuery Omni, Confidential VMs and industry-specific solutions) that will likely impact them as Google Cloud continues to focus on building and selling products that address the needs of enterprises.

In this podcast, Practice Leader, Adam Mansfield, discusses how Google Cloud is ultimately looking to gain market share under the leadership of Robert Enslin and Thomas Kurian. He shares what he expects will be the focus of the messaging they will aggressively approach enterprises with and how Google Cloud will take Microsoft and Slack head on. He also covers what potential and current Google Cloud customers should strive for when establishing a relationship with Google Cloud in order to reap the most long-term value.