This was a fun week, being that you all ruined the internet. First up Google shocked us with a new core update, the November core update. The Google October core update had a bug that impacted some sites’ performance in Google Discover. A new Google reviews update is coming next week; it will be the last they confirm. Google announced again that mobile-first indexing was complete but added more news around Search Console. The Verge said that SEOs and Google ruined the internet, but no, the internet is better off because of us. Google explained why it updates and changes its search algorithms. Google warned recipe bloggers to ensure easy access to key parts of the recipe. Google said we should stop thinking about what we should do for Google. Google’s helpful content update uses machine learning; it is not about content being old, and it is not about one character on a single page. Google again said schema doesn’t improve rankings. Google said keyword stuffing is not about the number of times a word is on a page. Google updated its video structured data documentation to include timezone recommendations. Google Search is testing bold green deal labels for product results. Google added more details on top retailer knowledge panels. Google Business Profiles added small business and parking attributes. Google Merchant Center Next added the Business Profile section. Google Local Service ads now more evenly show advertisers. Google Ads has this intrusive survey when you pause a campaign. Google Ads Editor 2.5 is out. Google AdSense is changing how it pays publishers. Google launched a new Ad review center in AdSense, Ad Mob, and Ad Manager. Google Search Generative Experience now triggers for recipes. Google Bard now responds in real-time. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

0:00 - Introduction

1:00 - Google November 2023 Core Update Rolling Out

2:02 - Google Core Update Bug Resulted In Discover Traffic Issues - Now Fixed

3:12 - New Google Reviews Update Coming Next Week; It Will Be The Last Confirmed Reviews Update

3:55 - Google Mobile First Indexing Now Really Done

5:20 - No, SEOs & Google Didn't Ruin The Internet & Nor Is The Internet Ruined

7:19 - Google On Algorithm Updates: The "Web Changes. Content Changes. People's Expectations Change"

7:41 - Google To Recipe Bloggers: We've Heard Complaints, Ensure Key Parts Of Recipe Have Easy Access

8:31 - Google: Stop Thinking What Should I Do For Google When Writing Content

8:45 - Google Helpful Content System Uses Machine Learning To Understand If Content Is Helpful

8:52 - Google: Old Content Doesn't Make It Unhelpful Content

9:00 - Google's Helpful Content Update Is Sitewide; A Single Character Change Won't Help You

9:27 - Google Again Says Schema Does Not Make Your Site Rank Better

9:55 - Google: Keyword Stuffing Isn't About The Number Of Times A Word Is Repeated

10:19 - Google Video Structured Data Docs Now Recommend Time & Timezone Inclusion

10:36 - Google Search Deals Section With Green Discount Labels

10:57 - Google Will Add More Details To Retailers Knowledge Panels

11:10 - Google Business Profiles Adds Small Business Attribute

11:35 - Google Business Profiles Adds Detailed Parking Attributes

11:57 - Google Merchant Center Next Adds Google Business Profile Details

12:10 - Report: Google Local Service Ads Showing Ads More Evenly

12:33 - Google Ads New Intrusive Popup Survey When Pausing A Campaign

12:55 - Google Ads Editor Version 2.5 Is Now Out

13:05 - Google AdSense Payment Revenue Share Structure To Change & Impression Payments Coming

14:22 - Google AdSense Launches New Ad Review Center

14:42 - Google Search Generative Experience Now Triggers AI Answers For Recipes

14:57 - Google Bard Responds In Real Time, Like Its Competitors

15:07 - Conclusion