Search Engine Roundtable Podcast

Google Gemini, Bing Deep Search, Google Reviews Winter Blast Update, Google Ads Search Partner Network, Ranking, Ads & More


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Google confirmed the last reviews update finished rolling out yesterday after 29 days. Google Search ranking volatility continues throughout the whole week, I called it the Google Winter Blast update but it might be the reviews update that is ongoing. Google Groups has seen a massive ranking and visibility boost in Google Search but why and it is concerning. Google announced Gemini, its next-level AI, and it is already in Bard and being tested in SGE. Bing announced Deep Search, it is like hidden gems, but slow and powerful; they also announced a bunch of Copilot features. I noticed that John Mueller deleted some helpful content tweets and that Danny Sullivan auto-deletes tweets. Google updated its local ranking to look at business operating hours, it seems. Google has a Local Service Ads has a reviews hijacking problem. Google expands its video policy to video mode, it must be the main content. Google Search Console dropped the mobile usability report and the mobile-friendly test. Google added new vacation rental rich results and structured data. Google Search Console will drop the product results search appearance filter. Google seems to be showing how-to rich results again. Google has a lot of complaints about invalid sitemap errors. Google’s “you visit often” label is live now for some. Google is treating a knowledge panel snippet. Google Site names have an issue for some internal pages. Glenn Gabe wrote a piece on the tracking challenges with all these new alternative fees and secondary SERPs. Google allows some advertisers to opt out of the Search Partner Network for PMAX. Google Merchant Center next will support rules and supplemental feeds. Google SGE is testing search by image and the ability to export to Gmail or Docs. Google launched the full-width image pack and more...

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0:00 - Introduction 

0:59 - Google November 2023 Reviews Update Completed After 29 Days

2:15 - Google Search Algorithm Ranking Update Winter Blast Continues

2:40 - Google Groups Gets Ranking Boost In Google Search?

3:31 - Google Gemini, Next Level AI, Comes To Bard & Coming To SGE

4:15 - Bing Introduces Deep Search & Other AI Copilot Enhancements

5:57 - When Googlers Delete Posts On X (Twitter) - Did Google Rollback HCU?

7:32 - Report: Google Local Ranking Now Looks If A Business Is Open Or Closed (Business Hours)

8:13 - Report: Google Local Service Ads Reviews Being Hijacked

8:36 - Google Expands Video Guidelines (Primary Content) Change To Video Mode Results

8:55 - Gone: Google Search Console's Mobile Usability Report & Mobile-Friendly Tests

9:07 - Google Search Adds Vacation Rental Structured Data, Rich Results & Reporting

9:15 - Google Search Console To Remove Product Results Search Appearance Filter From Performance Reports

9:31 - Google How-To Rich Results Also Returning To Search?

9:45 - Complaints With Google Invalid Sitemap URL Detected Error

10:08 - Google Search "You Visit Often" Label

10:26 - Google Search Lite Knowledge Panel Snippet

10:42 - Known Issue: Google Site Names With Some Internal Pages

11:17 - Google To Allow Advertisers To Opt Out Temporarily To Search Partner Network Even For PMax Campaigns

11:57 - Google's Alternative Feeds, Secondary SERPs & Current Tracking Challenges

12:46 - Google Merchant Center Next To Support Rules & Supplemental Feeds Early Next Year

12:57 - Google SGE Tests Search By Image Feature

13:10 - Google SGE Tests Export To Gmail & Google Docs

13:19 - Google Search Full Width Image Pack With More Details Now Live

13:34 - December 2023 Google Webmaster Report

13:45 - Google Hanukkah Decorations Are Live For 2023

13:55 - Conclusion 

...more
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Search Engine Roundtable PodcastBy Barry Schwartz