In this episode of E-coffee with Experts, our host Austin Willman talks with Marko Arsic, Head of SEO at Digital Spice, who shares how enterprise and franchise brands can scale SEO without relying on traditional link building. With over a decade of experience working with 120+ websites, Marko explains why large franchise businesses don’t need aggressive backlink campaigns — and what they should focus on instead.

We talk about:

- Why franchise locations compete against each other in search

- The metro-level SEO structure most brands miss

- How to create fair ranking opportunities for every franchisee

- Why impressions are becoming more important than clicks

- How zero-click searches are reshaping SEO KPIs

- How AI traffic converts — and why it’s plateauing

- Using maps and data layering to uncover SEO growth opportunities

- Why novelty and real authorship matter more than ever

Marko also shares practical insights on schema markup, entity clarity, localized content, and how brands can leverage real growth data to increase AI visibility.

If you’re a founder, CMO, marketing leader, or agency working with multi-location or franchise businesses, this episode is packed with actionable SEO strategy you won’t hear elsewhere.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:05: Why Franchise SEO Is Different

01:05 - 03:10: From Black Hat SEO To Enterprise Strategy

03:10 - 05:00: Why Big Brands Don’t Need Link Building

05:00 - 07:00: The Hidden Problem In Franchise SEO

07:00 - 09:30: Building The Right Website Structure

09:30 - 11:30: Why Metro Pages Drive More Traffic

11:30 - 13:45: Using Maps To Find Growth Opportunities

13:45 - 15:40: Why Most Location Pages Fail

15:40 - 17:50: Creating Real Local Content That Ranks

17:50 - 20:00: Zero Click Searches And Falling Traffic

20:00 - 22:00: Impressions vs Clicks: New SEO KPIs

22:00 - 24:30: How AI Understands Your Brand

24:30 - 26:10: The Future Of SEO Professionals

26:10 - 27:14: Final Advice For Franchise Marketer

 Connect with Marko Arsic

 https://www.linkedin.com/in/marko-arsic-51390842/

 http://www.thedigitalspice.com/

 FOLLOW US

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global

LinkedIn: https://www.linkedin.com/company/digital-web-solutions./